Simon Mainwaring

#258: How to Find Your Purpose-Driven Brand Story

#258: How to Find Your Purpose-Driven Brand Story

We all share a desire to be fulfilled in what we do. And for more and more business leaders today, that means creating purpose instead of only profit. But in order for brands to survive, finding your purpose-driven brand story is no longer optional – it’s a necessity. In fact, one of the most influential investors in the world, Larry Fink, stated in his annual letter to CEOs that “a company cannot achieve long-term profits without embracing purpose and considering the needs of a broad range of stakeholders.” Listen closely to my guest Simon Mainwaring share how you can find your brand’s purpose to connect with your customers and employees and achieve long-term success.

Discussed in this Episode

  • Why Simon believes the future of profit is purpose
  • The three critical questions to ask yourself in order to find and define your purpose
  • Why defining and sharing your purpose-driven brand story is crucial for your organization’s long-term success
  • Examples of brands that are successfully utilizing storytelling for positive social change

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