Podcast

#506: How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand
#506: How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand
We’re in frantic startup mode with our new StoryCycle Genie™.
Now you can refine your brand story in minutes, not months, as our AI Agent whisks you through our proven Story Cycle System™ which has grown brands by 600 percent.
Perhaps you’re in startup mode, tool.
Maybe you’re launching a product. Introducing a service. Or trying to get your people to buy into a new initiative within your organization.
How you craft your startup story to be clear, concise and compelling is critical to your success.
That’s why you’ll enjoy our guest this week who has conjured startup-to-exit magic for years, like selling one of his companies to eBay for north of $900 million dollars.
Gregory Shepard is the founder of StartupScience.io and author of the new book, The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit.
You’ll learn the crucial steps in telling your startup story to attract investors and customers.
Or to get your people to buy into your new initiative.
I even put Gregory’s brand through our new StoryCycle Genie™.
You’ll learn from the advice he gave me on our startup.
THE Entrepreneur’s, Entrepreneur, Gregory Shepard has built and sold 12 businesses in BioTech, TransitTech, AdTech and MarTech.
He is a Forbes Book Author and contributor and has been featured or quoted in publications like Fortune, Entrepreneur, The New York Observer, The DEAL and Thrive Global.
A recipient of four private equity awards for transactions between $250M to $1B, Greg has appeared on TV, Radio, and popular Podcasts. Greg has also been a TEDX and Keynote speaker at multiple universities and conferences worldwide.
Greg is a Fulbright Scholar award recipient and is here today to share his approach to the startup lifecycle to help you increase the likelihood of success with your endeavor.
What’s In It For You:
- The Startup Science platform offers valuable resources for founders.
- Compelling storytelling is key in pitching ideas.
- Pitching is fundamentally about storytelling.
- Understanding ‘why me, why this, why now’ is crucial for pitches.
- AI can significantly streamline the brand storytelling process.
Chapters:
- 00:00 Introduction and Background
- 02:13 The Startup Lifecycle and Personal Journey
- 04:04 Adventures and Challenges Beyond Business
- 06:36 Lessons from Nature and Personal Experiences
- 08:01 Understanding Neurodiversity and Its Impact
- 09:33 The Motivation Behind Writing the Book
- 10:41 The Importance of Startups in Society
- 12:34 The Drive for Social and Environmental Impact
- 16:43 Facing Failure and Learning from It
- 20:05 Common Reasons for Startup Failures
- 25:19 The Startup Science Platform and Resources
- 27:34 The Art of Storytelling in Business Pitching
- 30:44 Understanding the ‘Why’ in Business
- 33:27 Leveraging AI for Brand Storytelling
- 39:40 The Impact of AI on Traditional Industries
- 44:18 Navigating the Startup Lifecycle and Exit Strategies
Links:
- GregoryShepard.com
- Gregory Shepard on LinkeIn
- Startup Science Podcast
- The Startup Lifecycle book
- The StoryCycle Genie™
Popular Related Episodes You’ll Love:
- #324: The Sales Power of a Focused Brand Story with Greag Head of Practical Founders
- #380: How to Make Your Sales Story Land Right the First Time with Melissa Kwan
- #500: How to Refine Your Brand Story Strategy in Minutes, Not Months, to Rocket Your Revenue with Sean Schroeder
Your Storytelling Resources:
Connect with me:
Instagram: https://www.instagram.com/parkhowell/
Facebook: https://www.facebook.com/groups/BusinessOfStory
YouTube: https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A
Twitter: https://twitter.com/ParkHowell
LinkedIn: https://www.linkedin.com/in/parkhowell/
Website: https://businessofstory.com/abt/
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