Ashley Stahl

#461: Learn the Presentation Secrets of a Viral TEDx Creator

#461: Learn the Presentation Secrets of a Viral TEDx Creator

We all have been there: you have a big-time presentation to make, the stakes are high, and if you nail it, then your career, company or brand will be propelled forward.

But you’re terrified because you’re not sure you have clarified your central point enough to make it compelling and memorable

So why not let a former counterterrorism expert with the Pentagon turned viral TEDx Talk creator help you calm down and *own* the room with your presentation?

Following her work in international intrigue, Ashley Stahl has become a career expert, author, podcaster and speaker. She wrote the international best-selling book YOU Turn, and is a top 100 TEDx speaker.

She has been featured in Forbes, The Wall Street Journal, Time Magazine, The Steve Harvey Show and so many more.

Growing up in a politically diverse household, Ashley developed a passion for languages and a desire to help others.

After 9/11, she pursued a career in national security but realized it wasn’t aligned with her true self.

A chance opportunity to speak at a TEDx event launched her as a career coach and speaker.

She discusses the importance of storytelling in TEDx talks and the power of vulnerability.

Ashley also shares insights on creating captivating titles and opening stories. She shares her approach to structuring a talk with signposts and focuses on the topic and key points.

“The YouTube algorithm for virality rather than just the TEDx event,” she said.

Ashley provides insights into the booking process and the pricing for her services. She recommends practicing and memorizing the talk to ensure a successful delivery.

She has coached and booked 100+ entrepreneurs to create and book their own TEDx talks to sky rocket their personal brands

Discussed in This Episode:

  1. Your career path may not always align with your true self, and it’s important to reassess and make changes if necessary.
  2. TEDx talks can be a powerful platform for personal and professional growth.
  3. Storytelling and vulnerability are key elements in creating impactful TEDx talks.
  4. Captivating titles and opening stories can grab the audience’s attention and set the tone for the talk. Storytelling is a crucial element in creating a successful TEDx talk.
  5. Clear messaging and engaging openers are essential for capturing the audience’s attention.
  6. Structuring a talk with signposts helps keep the audience focused and provides a framework for the speaker.
  7. The goal is to please the YouTube algorithm for virality rather than just the TEDx event.
  8. Practicing and memorizing the talk is important for a confident and impactful delivery.


  • 00:00 Introduction and Unconventional Career Path
  • 08:13 Crafting Captivating TEDx Titles and Opening Stories
  • 26:41 Structuring a Talk with Signposts
  • 32:43 Pleasing the YouTube Algorithm for Virality
  • 39:01 The Importance of Practice and Memorization


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