On this episode of The Business of Storytelling with legendary screenwriting coach Robert McKee, we’ll explore why storytelling typically freaks out stiff executives who’d rather present data than reveal the real emotion that drives change. McKee talks about the competing forces of prudence versus passion in the boardroom, and how we need both to propel our businesses forward. However, most executives error on the side of prudence, while most entrepreneurs – and people – are driven by passion.

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How have you seen prudence and passion compete in your office, and which one won out?

Love to hear your story.