When given the honor to command an audience, most presenters default to binary facts, figures, features and benefits. The trouble is that your audience’s light switch of interest can just as easily and instantaneously be flicked off as turned on.
I prefer the rheostat of story. With it you control emotional nuance to take your audience from darkness into light. That’s called, “Character arch,” one of the most powerful ways to influence behavior.
What’s your story?
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. His book, Brand Bewitchery, offers a comprehensive guide to attract loyal customers and conjure word-of-mouth marketing.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact.
Learn more about working with Park Howell and getting your brand story straight through workshops or inspiring storytelling keynote presentations.
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