When given the honor to command an audience, most presenters default to binary facts, figures, features and benefits. The trouble is that your audience’s light switch of interest can just as easily and instantaneously be flicked off as turned on.
I prefer the rheostat of story. With it you control emotional nuance to take your audience from darkness into light. That’s called, “Character arch,” one of the most powerful ways to influence behavior.
What’s your story?