Sir Richard Branson of Virgin sports his branded hair cut. Nike tells its story through its shoes. And Red Bull is making a virtue out of addiction. Hear what else Robert McKee has to say about the stories that brands build in this edition of McKee Mondays: The Business of Storytelling.
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Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. His book, Brand Bewitchery, offers a comprehensive guide to attract loyal customers and conjure word-of-mouth marketing.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact.
Learn more about working with Park Howell and getting your brand story straight through workshops or inspiring storytelling keynote presentations.
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