Aristotle would laugh at the basic story structure of the new Budweiser Super Bowl spot. It’s a winner because our minds simply can’t resist the Story Cycle. Watch and see if you can identify the 10-steps of this proven narrative structure. It’s right in plain sight, and something you can use to make your stories more persuasive.  

The Story Cycle is a hybrid from Shakespeare’s five-act form that marketers can use so that we consumers in this fast-paced world can digest our pitches quicker. Marketing professor and former award-winning copywriter, Keith Quensenberry, spent two years studying winning Super Bowl spots, and says it’s all about the story.

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