❖ Issue V: Obstacles & Antagonists – How to Profit From Adversity / June 4th, 2018 ❖
This issue is dedicated to helping you – and the people you help – overcome the rollercoaster of life to make you their go-to brand
You know how it is. When you want something you go after it. But the universe always pushes back. Sends you on a thrill ride just to see how bad you want it. These obstacles and antagonists can derail some people and some companies. But the most resilient brands know the Jui Juitso of putting adversity to work for them. We'll show you how in this issue.
#22: How to Use Adversity to Your Advantage With Your Brand Storytelling
#22: How to use Adversity to Your Advantage With Your Brand Storytelling
How to Create a Brand Story Customers Will Root For
Everyone knows that audiences love a good story of the underdog. And most people, whether they are willing to admit it or not, have some sort of underdog story. And if you are willing to take that “all is lost” story and embrace it, you may just be able use it to your advantage.
How Resilient Brands Use Story to Transform Setbacks into Comebacks
It starts with a catastrophe, a plot twist we never expected. Maybe something big, so big it makes the news. An act of war or terrorism, a natural disaster. Or maybe something more…
Prepare to Overcome Naysayers on Your Creative Journey
Marissa Meyer didn’t just dislike the idea. She thought it was downright creepy. Yet there was something creepily brilliant about what Paul Buchheit had just suggested. For years, Buchheit had been working on a…
How to Communicate Your Business Strategy More Effectively
All great business strategy narratives are an answer to some adversity Steve Jobs bounces onto the stage and grabs the slide changer from a colleague with a friendly, ‘Thanks Scott.”…
What are the Villains, Fog and Crevasses in Your Personal or Professional Brand Story?
3 antagonists you must vanquish for successful B2B marketing The conference room at the Sheraton LAX was cold as a morgue. Two hundred screenwriter wannabes sat like zombies enraptured by Robert McKee. After all, he…
How to Dominate a Market Category With Your Brand Origin Story
The power of a brand origin story to define and defend a unique market category He came home following another day of delicate surgeries to find his young wife collapsed…
Business Storytelling Tool
![5 stages grief telling business stories workbook]()
![5 stages grief telling business stories workbook]()
The 5 Stages of Grief in Telling YOUR Business Story
Download your FREE ebook to learn how to use your own stories to increase your personal influence, clarify your professional brand story, and grow your company, sales, and people. #StoryOn!
The 5 Stages of Grief in Telling YOUR Business Story
Download your FREE ebook to learn how to use your own stories to increase your personal influence, clarify your professional brand story, and grow your company, sales, and people. #StoryOn!
This Issue's Contributors
