While McDonald’s fattens itself on its incongruous sponsorship with the Olympics (What were the revered games thinking?), Nike smartly exercises its brand ideal in this spot.
What does your brand stand for?
❖ Blog ❖
Nike exercises its brand ideal for the Olympics
About Park Howell & The Business of Story
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. His book, Brand Bewitchery, offers a comprehensive guide to attract loyal customers and conjure word-of-mouth marketing.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact.
Learn more about working with Park Howell and getting your brand story straight through workshops or inspiring storytelling keynote presentations.
Sign up for Business of Story emails to get more storytelling tools and tips straight to your inbox:
1 Comment On This Topic
at 11:19 am
[…] https://businessofstory.com/nike-exercises-its-brand-ideal-for-the-olympics/ […]