While McDonald’s fattens itself on its incongruous sponsorship with the Olympics (What were the revered games thinking?), Nike smartly exercises its brand ideal in this spot.
What does your brand stand for?
About Park Howell & The Business of Story
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. His book, Brand Bewitchery, offers a comprehensive guide to attract loyal customers and conjure word-of-mouth marketing.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.