I’ve got to hand it to Alex, one of our web designers. When we suggested he pose with an eight-foot polar bear for our agency’s online environmental policy, he happily embraced the idea: all 5′ 8″ of him.

(This is tame compared to some of the web requests we feed him.)

We’re serious about lessening our impact. That’s why we gravitate to humor when we talk about it. Because when a person can smile about sustainability, then ways to save the planet become much more approachable. Even the plight of polar bears.

So lighten up and stop mauling mother nature, and she’ll stop mauling you.

What kind of statement are you making?