Search results for “ABT”
The ROI of Business Storytelling and the Cost of Being Boring
…replaced it with a story video I produced that was 9 minutes and followed the “ABT” method I learned from Park and Randy Olson. Within a week it had somewhere…
#66: Brander in Chief: Dr. Randy Olson Explains the Power of Trump’s Narrative Intuition
…campaign can benefit from taking these lessons from this most arduous election to heart. Narrowing your brand story into one singular narrative and using the ABT template will help you…
Creating a Brand Personality to Make Debate Cool Again
…incite voters, crowds and the occasional riot. By the way, we call it the And, But & Therefore (ABT), which is the DNA of story: A foolproof way to structure…
Making debate cool again by crafting and telling the right brand story
…voters, crowds and the occasional riot. By the way, we call it the And, But & Therefore (ABT), which is the DNA of story. A foolproof way to structure a…
#402: Forget the Alamo: The Revisionist History That Built This Texas Brand
…You’ll Want to Break with Steve Rawling Your Storytelling Resources: Connect with me: Instagram: https://www.instagram.com/parkhowell/ Facebook: https://www.facebook.com/groups/BusinessOfStory YouTube: https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A Twitter: https://twitter.com/ParkHowell LinkedIn: https://www.linkedin.com/in/parkhowell/ Website: https://businessofstory.com/abt/ #StoryOn! …
#404: How to Turn Moments into Movements With Your Social Media Storytelling
…Journey With the ABTs of Storytelling with yours truly Your Storytelling Resources: Connect with me: Instagram: https://www.instagram.com/parkhowell/ Facebook: https://www.facebook.com/groups/BusinessOfStory YouTube: https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A Twitter: https://twitter.com/ParkHowell LinkedIn: https://www.linkedin.com/in/parkhowell/ Website: https://businessofstory.com/abt/ #StoryOn!…
#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality
…Ch. 5, Antagonists: How to Capitalize on Competitive Forces Your Storytelling Resources: Connect with me: Instagram: https://www.instagram.com/parkhowell/ Facebook: https://www.facebook.com/groups/BusinessOfStory YouTube: https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A Twitter: https://twitter.com/ParkHowell LinkedIn: https://www.linkedin.com/in/parkhowell/ Website: https://businessofstory.com/abt/ #StoryOn!…
#417: How to Reel in Your Audiences With Your Stories
…Revealing Your Storytelling Blind Spots with Connie Whitman Your Storytelling Resources: Connect with me: Instagram: https://www.instagram.com/parkhowell/ Facebook: https://www.facebook.com/groups/BusinessOfStory YouTube: https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A Twitter: https://twitter.com/ParkHowell LinkedIn: https://www.linkedin.com/in/parkhowell/ Website: https://businessofstory.com/abt/ #StoryOn! …
#426: Ch. 5, Antagonists: How to Capitalize on Competitive Forces
…Your Unique Value Proposition Will Win the Day Your Storytelling Resources: Connect with me: Instagram: https://www.instagram.com/parkhowell/ Facebook: https://www.facebook.com/groups/BusinessOfStory YouTube: https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A Twitter: https://twitter.com/ParkHowell LinkedIn: https://www.linkedin.com/in/parkhowell/ Website: https://businessofstory.com/abt/ #StoryOn! …
#425: What Reiki Energy Healing and Leadership Storytelling Have in Common
…Make Your Business Storytelling More Persuasive with Phil Jones Your Storytelling Resources: Connect with me: Instagram: https://www.instagram.com/parkhowell/ Facebook: https://www.facebook.com/groups/BusinessOfStory YouTube: https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A Twitter: https://twitter.com/ParkHowell LinkedIn: https://www.linkedin.com/in/parkhowell/ Website: https://businessofstory.com/abt/ #StoryOn!…
