Search results for “got green?”
How Sustainable is Your Sustainability Message?
Is your green brand, message or platform relevant? Can it stand the test of time? Does anyone care? We’ve always put these questions to the famous three-legged green bar stool…
Seven ways to tell sustainable stories for green marketers
…in your green marketing” What is the “Three Sunflower” analogy for green marketers in identifying and targeting your audiences when promoting environmental behavior change? “How sustainable is your sustainability message?”…
GMC’s Jeckyll & Hide Green Campaign: Selling A Hybrid Truck to Tree Huggers AND Loggers
…partnership, and one that, in my humble opinion, furthers consumer cynicism towards green washing. I got such a big kick out of this bizarre pairing of advertiser and media that…
A double shot of brand storytelling at Creative Mornings in Scottsdale
…in hands, sprigs growing out of lumps of coal). I led with my “Got Green? and 10 Other Brand Curdling Clichés of Green Marketing” rant just so the audience understood…
CMOs: Does your green marketing pass the, “If a tree falls in the forest…” test?
…green marketing and rotten advertising in general. Just apply the same three-part recipe to your green marketing, and you’ll see what I mean. Does your green marketing… Elicit a pause?…
Green is dead: How to stop selling sustainability like it’s a pair of sneakers
If you have the word green in your name, do whatever it takes to remove it. Unless you’re Greenpeace, of course. They’ve got the cajones to back it up. Listen…
Frito-Lays’ SunChips is a brilliant example of “Doable” green marketing and sustainability
One of the world’s largest snack-food manufacturers, Frito-Lay, has done a remarkable job of marrying its SunChips product, brand and sustainability in a very “doable” expression of its green marketing…
This Beer Coaster Deserves a Toast For Its Green Marketing Folly
…steeped in sustainability. The coaster got me to their website, which informed me about all of their green ventures, right down to being completely wind powered. What I liked the…
5 steps to positive behavior change every chief sustainability officer and green marketer should know
…consumer behavior. Consume less. Recycle more. Go green. But is that the correct approach? Changing behavior is tough. Especially if the behavior has been engrained in us since childhood. I…
How to Make Your Green Brand Relevant, Important and Sustainable
…It also makes your message more familiar so that doing the “green thing” isn’t so alien to those new to environmental causes. Your Green Brand Must Be Approachable, Believable &…
