Search results for “got green?”
Repositioning a 30-Year-Old Community Clinic into a Leader in Sustainable Healthcare
…heritage, while the new brand celebrates its relevance today. Sustainable Healthcare The “Sustainable Healthcare” platform isn’t just about going “green.” The brand position has three equally significant legs. Sustaining the…
The best green marketing is in how you frame your story, not your marketing
The following is the third article in a series from a Q&A about the power of story that I participated in with Dr. Kathy Hansen on her blog, A Storied…
It’s Earth Day, and your mother could care less
…much more than money, so vote with your wallet and buy green. …whether or not you’re thirsty: When we run out of clean drinking water, we run out. So please…
#64: Now is the Time to Dive Into Live Video Streaming for Brand Storytelling
…that our audiences tell our stories for us. To do that, of course, we’ve got to be authentic. We’ve got to be vulnerable. We’ve got to have some fun. We’ve…
How to Help Your Content Marketing Survive
…that helped me get a better view of the cyber landscape and how my green marketing blog fits into it. So here’s a collection of a handful of sharp social…
How Sustainable is Your Story?
…their stories resonate. It’s funny that going green is controversial. Efficient use of resources, reduced pollution, recyclability of products, seems to have become a deeply politicized issue. Businesses are forced…
Why Pitching Your Brand is 99% Telling Your Own Story
…the executives you’re pitching love the story you just told, awesome! It makes things a lot easier. But you’re still only halfway there. You’ve still got to convince them that…
How I got myself unceremoniously fired on Basecamp by my self-publisher
I need some help with self-publishing. And apparently at communicating. I was working with a local group to publish my new book, Story Built. But they terminated me. That’s not…
Making Water Conservation Sexy
…power of social media with green causes. Water – Use It Wisely is a campaign we created in 1999 to help spread the word about water conservation through our arid…
Goodwill’s thrifty online marketing strategy for its new “Donate Movement”
…efficiency for consumer engagement. “Waste not, want not.” They don’t doddle around trying to explain their differentiation over other important “green” causes and sustainability programs that compete for your attention….
