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![[Freya Williams] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/05/Freya-Williams-Podcast-Twitter-PRIMARY-1024x512.png)
#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World
…have to transform the world for the better. Freya, author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses, and CEO of Futerra North America, believes that sustainability…
How to Win Friends and Influence People with Your Brand Storytelling
Business storytelling will transport your audiences to grow your brand One Sunday morning, I got on my United flight to Dulles for a story training with the Rapid Capabilities Office…
Why theater of the mind is so powerful in content marketing
…another world. Years later, when I got my Panasonic tape recorder, I recorded everything. My first Christmas morning production was a skit about going to the bathroom, complete with tinkling…
5 Ways to Make Your Nonprofit Marketing More Fun
The frozen food aisle felt great yesterday, offering a delicious reprieve to a 113 degree Arizona Saturday afternoon. Then I heard the announcement over the PA system: “We just got…
Does Banksy know that he just designed me a new logo?
…than paving the desert, clogging the freeways, and darkening our skies. My premise is that opportunities to be – and educate about – being “green” and sustainable are all around…
I used to think blogging was a popularity contest
…blog articles you know something useful that you did not know before. How and why did you start a blog? I started to blog about green marketing and sustainability to…
How to Lure Your Audience on Social Media with Business Storytelling
…ebb and flow of customers like the tide that swells around their pier. You can see the entire presentation, “Sustainable Social Media for the Green Marketer” on SlideShare. And a…
Within each letter are the shattered lives caused by a red light runner
The new “Stop on Red” campaign for Phoenix Metro Light Rail As you race toward the intersection, the green light suddenly flips to yellow. How long do you have? Do…
How a 16-Foot Pyramid of Milk Jugs Sells Water Conservation
…partnership. It’s a green marketer’s story about sustainability that you don’t read or watch. You stand under it, look up, and think, “No way!” And the experience always leads to…
How to Create a Powerful Tagline with a High-Speed, Low-Cost Process
…it a reality. Chief marketing officers of many green organizations don’t have the time and money to do full branding programs that lead to powerful and appropriate taglines, which are…
