Search results for “got green?”
The Stopping Power of Visual Storytelling
Within each letter are the shattered lives caused by a red light runner As you race toward the intersection, the green light suddenly flips to yellow. How long do you…
A sustainable marketer is always a student
…“Green” is NOT a sustainable differentiator.” It’ll be interesting because the panel discussion is on, “How Being Green Can Pay Big Dividends To Your Bottom Line.” In two weeks, I…
What My TEDx Talk Taught Me About Storytelling
…then gave her an orange. Pat never forgot the kindness of that complete stranger. In fact, because of it, she became a nurse after World War II. Got married at…
#62: 6 Attributes of Compelling Stories that Sell
…this episode. I’ve got an author who has written several books on the subject of business storytelling, and he’s got a new one to share. His name is Paul Smith…
How to Rewrite Your Story and Make it an Epic
…on his own life to bring more meaning to his time on Earth. He got his ass off the couch, got in shape, climbed the Inca Trail to Machu Picchu,…
6 Brand Story Structure Failures Most Marketers Miss and How to Fix Them
…by telling their stories and the impact you have on their lives. Brands that celebrate their customers include Dove’s Real Beauty campaign, or TD Ameritrade’s “Green Room” campaign (Michele and…
What CMOs and CSOs can learn from my failed hack of the healthcare system
…into the 21st century wasn’t capturing the good doctor’s imagination, surely my well-used iPad touch screen that looked like a kid just got done playing with it after eating a…
How to coax excellence out of you and your team found in new book: “Coach to Win the Leadership Game”
…mental tools and insight to work on his weaknesses in the fairway, while accentuating his strengths around the green. He’s a competitor. The best thing about Pete? No matter how…
How to Put the “Park” Back in Parking Lot
…lot.” Honking, impatient drivers. The loss of green spaces. Loneliness. Foreboding. The anti-park. Ok, so I threw in “foreboding” for effect. But my point is this: You have a preconceived…
How Instinctual Storytelling Catches the Biggest Fish
…getting in line to take our pass near the base of The Wall. Everyone around me was landing fish, but all I got was the occasional nibble. After two evenings…
