Artem Mushin-Makedonskiy

#267: Brand Storytelling Russian Style

#267: Brand Storytelling Russian Style

The United States and Russia have had a long history of political tensions. And because of that many citizens of both countries have developed an “us vs. them” mentality. If you were to ask a citizen of the United States or Russia what the two countries have in common, the response would most likely be nothing.

But we do share a common trait, and that is our inherent desire for story. Even more, while there are differences in dictation between the English and Russian languages, we share the same fundamental elements of what makes a story. So my guest, Artem Mushin-Makedonskiy, a Russian businessman and board member of the Storytelling In Organizations interest group of the National Storytelling Network, and the founder of the first Russian story-consulting agency, Academy “Historia” talks about how stories can help us see similarities instead of differences.

Discussed in this Episode

  • An overview of the story elements in the Russian language
  • Why stories do and should evolve and the importance of story-listening
  • What words to use in English and Russian to trigger someone to share a story
  • What are the greatest obstacles Artem faces in working with brands in Russia around story

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