Fran Mallace

I recently produced a Business of Story training for the Board of Directors and team members of the Make-A-Wish Foundation, the global nonprofit founded in Arizona in 1980 that now has 59 chapters throughout the United States and operates in about 50 countries.

They do marvelous work granting wishes to critically ill children.

During a break, one of their board members jumped on a call with a prospect and closed a deal using the ABT story structure he had just learned.

Talking about immediate ROI!

Read about six-year-old Luis and his Nintendo wish.

But can the ABT really be that easy? Can it be that effective in such a short amount of time?

Today, Fran Mallace, the President and CEO of Make-A-Wish Arizona, joins us to share how she uses storytelling to build vibrant relationships, grow powerful teams, and build a winning company culture.

And how you can too through the stories you tell.

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Hugo O'Doherty

#484: How to Share Your Brand Story With Those Who Don’t Look Like You

When I started working with Moving2Canada on their brand storytelling earlier this year, I realized that their business model can be clearly defined using the ABT (And, But, Therefore) narrative framework.

It goes something like:

As an immigrant, you are eager to start a new life in Canada and if you are confident in the information you need to emigrate, then your move will be fast and easy.

But you’re overwhelmed because the amount of hoops you have to jump through and the waterfall of paperwork you must navigate throughout makes you feel like a stranger in a strange land long before you’ve left your current country.

Therefore, to expedite your immigration and peace of mind, your first move is to Moving2Canada.com where you’ll join hundreds of thousands of immigrants who have relied on this invaluable resource to quickly create a new, prosperous life in Canada.

In fact, I created this GIF that demonstrates their ABT business model.

It’s based on the very simple conversational ABT that underscores the singular Moving2Canada’s problem/solution narrative for immigrants. It goes:

You’re excited about starting a new life in Canada.

But immigration is complicated.

Therefore, make it faster and easier with Moving2Canada.

As you’ll hear Hugo O’Doherty, Director of Partnerships of Moving2 Canada, say a lot, their #1 job is to build trust in the immigrant community by providing timely, accurate and FREE resources to help them make their move as quick and easy as possible.

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Will Barron

#483: How to Fix Your Boring Pitches in Boring Niches

It’s not surprising that boring rhymes with snoring.

If you, like me, believe that B2B selling shouldn’t mean boring to bored, then this episode is for you

If you’re a B2B sales and marketing pro, then you know how important it is to share your product or service offering in such a way that your prospects can’t wait to become customers.

But your sales aren’t where you want them to be because, well your pitch and your niche might be kind of boring.

Or you’re making it so by how you are trying to sell.

Remember this…

“Boring is in the eye of the beholder.”

You’ll learn today a simple three-step selling framework from master sales trainer, Will Barron of Salesman.com.

Will also wrote Selling Made Simple: Find and Close More Sales Using Proven Step-by-Step Frameworks, showing you how to turn any mediocre sales pitch into a magnificently memorable message as you thwart your arch nemesis of boredom.

I mean, when wast the last time you were bored into buying anything?

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Dave Keil

#482: How to Tell Your Purpose-Driven Brand Story

#481: Five Stories of Major “Aha!” Moments in Vet. Med. That Heal and Inspire

I bet you love what you do and you’ve probably invested tons of time, money and energy to become your customers’ go-to resource.

But you have those dark days too when you question the career track you’re on.

For instance, I recently learned that small animal veterinarians and practitioners are leaving the profession at a startling rate because the pressures of providing healthcare to pets and their human owners have them questioning their stressful career choices.

So I was invited by the American Animal Hospital Association to inspire these critical caregivers to share their stories underscoring the importance of their contributions to society.

We first taught our storytellers how to use the ABT (And, But, Therefore) narrative framework as the foundation for their story.

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David Edelman

#480: How to Ignite Business Growth With AI-Driven Personalized Storytelling

Paul Morton

#479: How to Craft Effective Leadership Narratives Using the S.O.A.R. Story Structure

Yogi Roth

#478: How a Popular College Football Analyst Became an Emmy-Winning Storyteller

Joy Spencer

Jenny Poon

#476: How to Build Community and Collaboration Through the Stories You Tell

Have you ever started a business?

Or maybe you were responsible for launching a new initiative or enterprise within a large organization.

Either way, you probably hit one roadblock after another.

You filled your tanks with the passion to make the endeavor successful.

But the universe had different plans for you. And it just seemed like it delighted in punching you in the nose at every turn.

Sounds like the life of an entrepreneur, huh?

Today you will hear from someone I believe is an entrepreneurial phenom, Jenny Poon.

Like a jiu-jitsu black belt, Jenny grappled with every setback and turned that energy to her favor not just helping her start-ups, but countless other small businesses.

I think you’ll be as enamored with her business-building spirit as I am.

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