Rajesh Setty of Suggestica.com was kind enough to let me feature his back-of-a-napkin diagram of how people respond to online content.
About Park Howell & The Business of Story
Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. His book, Brand Bewitchery, offers a comprehensive guide to attract loyal customers and conjure word-of-mouth marketing.
The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact.