Start-ups often focus on getting operations off the ground and quick hits in sales and marketing to provide immediate lift. What they don’t pay attention to – much to the detriment of the young enterprise – is the careful crafting of their fledgling brand to provide a long-term flight plan. Here are the three mindsets that cause the death spiral
- Sure branding’s important, but it’ll have to wait
- We’ll get it out there now and fix it later
- We’re so good we don’t need a special brand
I culled this from a wonderful article on branding for startups in Fast Company magazine that explores the entrepreneurial phenomena of branding nearsightedness that causes startups to auger in.