The Business of Story Podcast with Host Park Howell
Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.
Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.
The goal of the show is to help sales and marketing leaders excel through the stories they tell. Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!
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#190: Why, How and When to Evolve Your Brand Story
#190: Why, How and When to Evolve Your Brand Story
All businesses have stories. It doesn’t matter if you own a small-scale business, a medium enterprise, or a large corporation – they all come together with a common denominator: a brand story worth telling. So how do you know when it’s time to evolve your business and your brand story?
With every company’s evolution and growth, the brand story needs to evolve because you want your people to take part in that evolution. But what comes first the business or brand story evolution?
#189: How to Re-write Your Internal Stories Through Hypnosis
#189: How to Re-write Your Internal Stories Through Hypnosis
We all tell ourselves stories. We all have collective, imagined realities. But these stories are critical because they can either make or break you. Therefore, it’s also important to take a step back, re-evaluate, and re-write these internal stories to make sure they’re in line with our personal and professional goals and our subconscious mind isn’t tearing them down.
“There is nothing either good or bad, but thinking makes it so.” —Hamlet
#188: How Storytelling is Attracting More Female Scientists
#188: How Storytelling is Attracting More Female Scientists
How “woo woo” does it sound if I tell you we are all made of stardust?
I guess it depends on the messenger. If you hear it from someone who has a doctorate in astrophysics and has mastered the study of the entire solar system, it might sound like a natural science phenomenon.
#187: How to Build Customer Loyalty Through a Shared Brand Narrative
#187: How to Build Customer Loyalty Through a Shared Brand Narrative
Two weeks ago, I bought a pair of black wingtip shoes from the Johnston and Murphy store at Scottsdale Fashion Square. I noticed a pair of blue dress shoes that I had bought in Chicago six months earlier were marked down by $40. I mentioned this in passing to the cashier. When she rang up my new pair, she knocked $40 off of them. I wasn’t looking for a deal. But she was empowered to give me one.
That was the best $40 Johnston and Murphy could’ve spent on advertising in that moment. Because I am now telling you, and they have a loyal customer in me. (more…)
#186: How the Medium Magnifies Your Message
#186: How the Medium Magnifies Your Message
The media you choose, the channels you select, determine the kind of message you will share to connect with your audience. And most of us use our analytical left brain to understand what drives our customers. But this only covers what we believe is the logical behavioral side, and isn’t capturing the full picture of what customers want and need.
Therefore, in this week’s episode, discover a revolutionary way of understanding audiences and how to effectively communicate using an interesting combination of algorithms and anecdotes.
#185: How to Grow Your Brand via Transmedia Storytelling
#185: How to Grow Your Brand via Transmedia Storytelling
The way we typically consume stories is how they are told — starting from the beginning to the finale. But it’s important to realize that not all stories are linear. Therefore, on this week’s show, we’re exploring a non-linear approach to telling stories using a variety of media channels to scale the same story. (more…)
#184: How to Open Minds With Your Brand Story
#184: How to Open Minds With Your Brand Story
#183: How Your Stories Can Unite Divided People
#183: How Your Stories Can Unite Divided People
Why is happiness elusive? Why can’t it be as easy as knowing what makes you happy and doing exactly that? Think about it. Later, you’ll come to realize your important role in resolving this dilemma. In the pursuit of elusive happiness, we can use stories to connect even the greatest divides.
It is a privilege to have Jonathan Haidt on this week’s Business of Story podcast. Jonathan is an American social psychologist who wrote the book The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom. In this book, he explored the relationship between modern science and ancient philosophies like Buddhism and Stoicism. Using the metaphor of the elephant and the rider, he rationalized that the subconscious mind is constantly at war with our conscious mind. That’s the reason why our actions are often the exact opposite of what we’re thinking or feeling.
What is it that divides us? Jonathan touches on the subject in his book The Righteous Mind: Why Good People are Divided By Politics and Religion, showcasing how moral judgments arise from gut feelings, and why many of us have such different intuitions about right and wrong.
In his new book, The Coddling of the American Mind: How Good Intentions and Bad Ideas are Setting Up a Generation for Failure, Haidt, with his co-author Greg Lukianoff, the president of the Foundation for Individual Rights in Education, reveal how we can overcome the polarization we’re now seeing in universities as the iGen. Or Gen Z, kids born in 1995 and beyond.
How can we conquer this division through storytelling and link our worlds together? In this episode, find out how
#182: How Defense Attorneys Use Cinematic Storytelling to Reduce Sentences
182: How Defense Attorneys Use Cinematic Storytelling to Reduce Sentences
In 1995, a convict of a federal drug case was given a reduced sentence of probation. Why? The judge saw a video of him taking care of his wife who was very sick. The video showed how his wife’s entire life depended on him. Most importantly, it showed who will be affected most by the judge’s decision — the sick and dying wife who didn’t have anything to do with the crime.
That alone influenced the judge’s decision because it appealed to his human side. That’s the power empathy has.
#181: Why A Clear Brand Story Gets You Heard and Referred
#181: Why A Clear Brand Story Gets You Heard and Referred
Back in 2013, I was working with different executives for the Sustainability Leadership Program for Arizona State University. I was one of three speakers and after I was introduced, the executives’ reaction was, “Oh, the soft skills guy!”
Little did I know, there was already warfare between technical hard skills and communications soft skills. A recent report from the World Economic Forum revealed the 10 most in-demand skills in business according to LinkedIn. Hitting the top spots are creativity, persuasion, collaboration, adaptability and time management. Apparently, as technology advances, the employers’ need for soft skills from their employees also advances.
At the core of each of these skills is the ability to tell a clear and concise story.
