Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
If you master the vital storytelling structures that have driven human engagement for millennia, then you’ll make a deep connection with your audience that moves them to take action.
But you may be frustrated because conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings 40+ years in branding and over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propagator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
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#254: Unveiling Your Brand Story During the COVID Road of Trials
The COVID-19 pandemic has brought many challenges and disruptions, leading many brands fearing what’s next. But in actuality, there is no better time to embrace change and focus on transformation. Now more than ever, innovation is welcomed by consumers due to the mindset that follows a global disruption like this. In this episode, Ross Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares how to unveil your spellbinding brand story during COVID-19 so your brand can come out of this crisis on top.
#253: How Agencies Survive COVID-19
The COVID-19 pandemic has had a significant effect on ad agencies and many have seen a large decrease in new business. As a result, many agencies feel that they cannot pass up new business, regardless of whether or not the clients are an audience they serve. (more…)
#252: How to Amplify Your Brand Storytelling With Interactive Content
2020 has been coined, “The Decade of Distraction” and as brand communicators, we can all relate to the challenge of remaining connected with our audiences and standing out amongst the digital noise. (more…)
#251: Family Business and Crisis Communications Through COVID-19
As a pandemic continues to hold the world captive, many of us are navigating circumstances we have never encountered on a daily basis. This can cause mental fatigue, leading to poor communication and response practices. (more…)
#250: How to Grow Your Business With Bewitching Brand Storytelling
You have a remarkable brand story to tell and it’s important that it connects with your customers. But perhaps your messaging isn’t as mesmerizing as you wish. I’ll show you how to captivate your audiences in this special edition of the Business of Story podcast.
#249: How to Flex Your Brand Story During COVID-19
Regardless of the continent in which you live, you are feeling the effects of Coronavirus. And with an increasing number of countries under quarantine, you may wonder how professionals from across the globe are working through this uncertainty.
#248: The Story of My Brother’s Battle With COVID-19
It’s hard to fully appreciate the health impacts of the coronavirus and the COVID-19 disease it spreads unless you’ve experienced it first-hand. We all know the inconvenience of sheltering in place, social distancing and that carnage the pandemic has caused to our businesses, careers and psyche.
But I never truly appreciated the nastiness of COVID-19 until our 57-year-0ld brother, Chris Howell, contracted the disease landing him in Swedish Hospital in Seattle for six days, two of those in the intensive care unit. He’s a fit outdoorsman with no pre-existing conditions. No one is immune. He lost 15 pounds on his “COVID diet” and some lung function, but luckily not his life.
#247: How to Pivot With Your Digital Storytelling Due to COVID-19
Maintaining a digital presence is important for just about any business and in the midst of this current crisis, it has become existential. In fact, brands that are stepping up their digital presence with empathy, advice, and support are being noticed not only by customers but by new audiences as well.
But, many brands are not taking advantage of the digital opportunities this crisis has presented. So, I have asked John Lincoln, CEO of Ignite Visibility, one of America’s top digital marketers, to share how you can respond to the Coronavirus from a digital marketing strategy perspective, as there’s something EVERY business can do.
#246: COVID-19: How to Stay Connected With Your Online Community
Coronavirus has wreaked havoc to so many aspects of life and in particular, it has affected our ability to be together. And because our need for interactions is a part of our biological makeup, it has left so many of us feeling utterly alone.
#245: COVID-19: How Meditation Will Strengthen Your Storytelling
As the coronavirus continues to turn the world upside down, many of us feel overwhelmed by fear and anxiety. Our minds can become consumed with fabricated stories, creating an unhealthy cycle of negativity and despair. Ultimately this puts our minds and bodies at risk for depression and illness.
