Matthew Pierce

#228: How to Use Visuals to Amplify Your Storytelling

As brand communicators, we have all spent time and resources curating intentional messages. But traditional communication has its flaws. Ambiguities may arise, resulting in time wasted on interpretation or negative repercussions. Fortunately, we can negate ambiguity and convey much more by adding a layer of clarification and deeper connection through visual communication. (more…)

Steve Kosch

#227: How to Prepare for a Media Interview Like a Boss

All of us have interviewed at some point or another, and you know that leaving a great impression is imperative because successful interviews are a gateway to better careers, earned press and publicity, and opportunities in general. But, even with an abundance of confidence and expertise, there is still the potential for a botched performance. You see, confidence and expertise don’t mean much if you have not diligently prepared. In this episode, learn how to prepare for any interview so you can confidently convey your expertise and increase your influence.

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Dr. James McCabe

#226: What’s the Difference Between Rhetoric vs Narrative, Spin vs Story?

In the professional realm, everyone is trying to persuade someone of something. And doing that effectively increases your influence considerably. But rhetoric is often viewed as negative, which means many people lose opportunities for connections and sales. Most customers know that not all forms of persuasion are bad. In fact, customers seek guidance so it is our job to advise responsibly. Therefore, if you learn how to influence with integrity, you can stand out as an authentic leader. (more…)

Andrew Revkin

#225: Simple vs Complex Narratives: Which Works Better?

Many researchers suggest our Homo sapiens brains are lazy in the pursuit of conserving energy, so we prefer information that can be easily consumed. And many of you listening are doing purpose-driven work to advance social initiatives further and faster through the power of story. But not all stories can be told simply, especially on complicated social issues. So when is it necessary for more nuance and complexity to make your storytelling effective? (more…)

Bonnie Harvey & Michael Houlihan

#224: How Barefoot Wines Grows Through Business Audio Theater

You want to grow your brand. And you know (or are learning) that story is the most powerful tool you can utilize to do so. But you want options in how you tell your stories. Maybe you want it to be a little unconventional. So, learn how to amplify your brand’s influence by telling its story in a unique and incredibly compelling fashion.

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Sarah Weise

#223: How to Storytell to Generation Z

Marketing a product or service requires a deep understanding of your buyer’s persona which requires first identifying the generation they belong to. This is because each generation has grown up with different viewpoints and norms, consequently effecting how they find information and make purchases. However many marketers are still solely focused on millennials, unaware that the majority of consumer purchases are actually coming from an emerging generation, Generation Z (Gen Z). Therefore if you learn how to take advantage of this oversight, you can increase your influence among this generation, resulting in much higher sales.

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Derek Thompson

#222: Why Your Brand Storytelling Needs to be Familiar, But Novel

As homo sapiens, we walk a tight rope between our desire for new experiences and the fear of anything too new or unfamiliar. And when marketers or advertisers find a perfect balance of the two, the chances for mass appeal rise. But mastering the right amount of novelty and familiarity is an acquired skill.  Therefore, if you learn how to master the ability to create irresistible content through “aesthetic aha”, you can discover the perfect balance that attracts more customers and clients.

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Christopher Wallace

#221: How to Align Employees With Your Brand Story

As a Business of Story listener, you know that having a clear brand story is important and can have a massive impact on your organization’s growth. But what if, after making a hefty investment in time and resources to craft your narrative, you can’t gain buy-in from your people? This not only depletes your efforts, but even worse – can actually cost you business. To overcome this, it’s vital to get your people aligned with your brand story to help you win customers, grow repeat business and word of mouth marketing.

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Bob Langert

#220: How to Turn Adversaries Into Allies With Your Storytelling

If you’re a leader of a purpose-driven brand, you’re seeking ways to advance your positive social impact further faster. But even when you are trying to do good for the world, there may be some who criticize the cause. So how do you overcome that? Learn how you can leverage storytelling to create allies out of adversaries and ultimately propel your mission forward.

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Keith Quesenberry

#219: Can Story Structure Make Your Content Viral?

As a brand communicator, there are few things sweeter than creating content that goes viral with your target audience. But this is the unicorn of content distribution – a difficult feat for even the most seasoned marketers, one that most will never achieve. Therefore, in this episode, you will learn how to utilize the 5-act story structure as a formula to place the odds of a viral success in your favor.

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