The Business of Story Podcast with Host Park Howell

Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.

Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.

The goal of the show is to help sales and marketing leaders excel through the stories they tell.  Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!

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134+ FIVE STAR reviews from our fans and couple of trolls:

  • “Awesome, actionable and INTERESTING.”
  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I love the amount of tactical, strategic, and inspirational content in this podcast.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

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Ted Frank, Backstories Studio Story Strategist

#110: Movie Storytelling Secrets to Make Your Business Presentations Epic

#110: Movie Storytelling Secrets to Make Your Business Presentations Epic

PowerPoints are a unique medium; they have the incredible ability to bore your audience to death.

Bullet points, stats, and slides with a hundred words are an effective way of putting people into a deep sleep. But what if you could make your presentation thrilling? Is it possible to channel emotions into creating a powerful visual narrative that is not only relatable, but also exciting? (more…)

Lucas Keijning, Exhibition Developer at NEMO Science Museum

#108: How To Use Story To Connect With The Kid In All Of Us

#108: How To Use Story To Connect With The Kid In All Of Us

Often, it’s incredibly difficult to connect with your audience.

We’ve all been in that frustrating position. It’s not easy to find the common ground that can make the difference between a message working or not.  But there is one big aspect that everyone on earth can relate to, and you can use to your advantage and create a powerful message. (more…)

Annie Franceschi

Annie Franceschi, Greatest Story Creative Founder

#107: Using Story To Evolve a Dream Job Into Your Dream Life

#107: Using Story To Evolve a Dream Job Into Your Dream Life

Have you ever had a long time achievement become a disappointment? Or worse, your dream becomes a disaster? (more…)

Jesse Kay

Jesse Kay, Host of 20 under 20s podcast

#105: How to Connect To Generation Z With Your Story Marketing

#105: How to Connect To Generation Z With Your Story Marketing

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20’s, and is becoming an expert on how to connect with Generation Z (aka Gen Z) with your brand storytelling.

(more…)

~ Eric Hinson, Founder at Explainify

#104: How to Produce Irresistible Explainer Videos In Your Story Marketing

#104: How To Produce Irresistible Explainer Videos In Your Story Marketing

You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That’s where your explainer video comes in. (more…)

Paola Baldion, Award Winning Actress & Social Activist

Temitayo Osinubi, Author of Beyond Buzzwords, and Host of the Marketing Disenchanted podcast

#102: Using the Story Cycle to Tell Your Story on Purpose

#102: Using the Story Cycle To Tell Your Story On Purpose

My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action. (more…)

#101: How to Tell Stories on Purpose to Grow Revenue and Amplify Your Impact

#101: How To Tell Stories On Purpose To Grow Revenue And Amplify Your Impact

I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact. (more…)