Each step in your customer engagement, from brand awareness to adoption to appreciation, presents opportunities to celebrate progress and success with your audiences. But we're often focused on the big wins. Now you can learn from some of the top minds how to design success milestones into your Road of Trials leading to chapter 8 of the Story Cycle System™ called, Victory is at Hand!
#89: Why You Must Move from Adverbs to Adventures in Your Storytelling Marketing
#89: Why You Must Move from Adverbs To Adventures In Your Story Marketing
Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action.
Three Reasons Why You Should Celebrate (and the Real Reason You Don’t)
“So when do we celebrate?” I know what you’re thinking, “Celebrate? We don’t have time to celebrate. We’re too busy getting things done.” But this is among the most important…
How to Deliver a Winning Customer Experience
What does success look like in your customer journey? That’s a question that can have two sides, and perspectives to it – yours, and the customers. However, there is common…
6 Brand Story Actions That Build Make-Mom-Proud Companies
Throughout this book, you will be receiving what I found to be a constant source of joy: learning about actions, often bravely undertaken, that elevate companies, and forge genuine and…
9 Brand Storytelling Words That Create Customer Engagement
What are the brand descriptors that become the thematic milestones for successful customer engagement? In chapter 8 of the Story Cycle System™, we have you focus on designing success milestones…
Creating a Brand Personality to Make Debate Cool Again
The power of brand storytelling on the national stage Whether you like him or not, Donald Trump is the supreme storyteller; the Brander in Chief. He keeps it simple: “America…
Mapping Your Customer's Journey Worksheet
The customer journey is a three-act story. Map it out with this free worksheet.
Mapping Your Customer's Journey Worksheet
The customer journey is a three-act story. Map it out with this free worksheet.
This Issue's Contributors
Your customer's road from brand awareness through adoption to appreciation is filled with trials and triumphs. But as with any successful journey, you need a plan. Who is the focus of your story? What brand experiences must you anticipate to avoid missteps? How can you turn an angry customer into an ally? When are you providing delightful moments that get people telling your story? Where do you begin?
Your journey starts right here, right now with some of the best customer service minds in the business as your guides.
How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences
#52: How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences
How well do you understand your customers’ journeys? The secret lies in the data your business has on your customers. Greg Chapman, co-founder of The Pocket Suite, joins us on this Business of Story podcast to share how to understand and map out our customers’ buying journeys through data. (more…)
Using Journey Maps to Tell the Customer’s Story
Stories are a wonderful communication and teaching tool. They allow you to deliver a message that engages your audience, helps them understand what’s in it for them, and, hopefully, inspires…
The Benefits of Handling Customer Complaints
I love my mom. But when she tells me I’m the smartest, most talented person in the world, I realize she might be a bit biased. I appreciate a regular…
How Talk Triggers Ignite Your Story Marketing
What are talk triggers, and how can your brand leverage them to create buzz? Have you ever eaten at The Cheesecake Factory? If so, you might immediately find yourself pondering…
The 3 Crucial Mile Markers to get Customers to Buy Into Your Brand Story
The customer journey map of brand awareness, adoption and appreciation. All lasting brands are built by creating happy patrons, and mapping your customer journey is an important process to build…
Brand Storytelling Spurs 30% Increase in New Business for Avantpage
The ROI of a crystal clear brand story In 1973, Luis Miguel traveled from his home in Mexico City to the Ozark Mountains in Missouri for summer camp. It was…
Mapping Your Customer's Journey Worksheet
The customer journey is a three-act story. Map it out with this free worksheet.
Mapping Your Customer's Journey Worksheet
The customer journey is a three-act story. Map it out with this free worksheet.
This Issue's Contributors
Without Obi-Wan or Yoda, Luke Skywalker would've been vaporized. Without Glenda, the Good Witch of the North, Dorothy would've been toast... and Toto, too. Your customers, employees, suppliers and shareholders are on their own journeys, and they need a stalwart brand like you by their side to help them achieve what they want out of life. This issue is dedicated to helping you find your brand's promise, gift and personality – to humanize your offering in the cold vacuum of the marketing universe.
#26: Create Magnetic Demand With Character Archetypes
#26: Create Magnetic Demand With Character Archetypes
Brand Archetyping: Finding the Personality for Your Business
Margaret Hartwell, Client Partner at Aamplify and author of Archetypes in Branding: A Toolkit for Creatives and Strategists, shares how to unlock your brand’s potential by utilizing unique business archetypes. (more…)
How to Stay True to Your Brand Archetype in Times of Crisis
Many of us in our lives face a crucible or severe test at some point, but for the most part, it is thankfully not played out upon a public stage.…
Why You Need to Pitch Your Brand Promise in 9 Seconds or Less
A couple of months ago, I had the honor of being on a panel of top podcasters at a convention. Attendees at the conference were given an opportunity to give…
A Recipe for Creating Core Brand Values
Creating a brand story and defining your brand values takes a lot of ingredients. From defining your story and what your company stands for, to the creation of your new…
The 3 Story Elements That Humanize Your Purpose-Driven Brand
How to define your brand’s promise, gift and personality Recently, I found myself in a 19th century barn in Haarlemmermeer, a suburb of Amsterdam, delivering a Business of Story masterclass. Ilknur Donmez,…
The Brand Storytelling Strategy Behind Goodwill of Central Arizona’s 400% Growth
In 2003, Goodwll asked our team to help freshen their eighty-year-old brand in metropolitan Phoenix. The organization was generating $17 million in annual revenue through twenty-four thrift stores. The revenue…
12 Primary Personality Archetypes Every Brand is Built Upon
Which of these 12 primary archetypes best reflect the authentic personality of your brand? It's important to get it right, because the proper archetype informs the tone of your content, copy, design, user experience and customer engagement.
This Issue's Contributors
