The best customer journeys are measured by success milestones. But marketers sometimes overlook the small victories to build brand loyalty. This issue will show you how to celebrate all wins with your audiences.

Each step in your customer engagement, from brand awareness to adoption to appreciation, presents opportunities to celebrate progress and success with your audiences. But we're often focused on the big wins. Now you can learn from some of the top minds how to design success milestones into your Road of Trials leading to chapter 8 of the Story Cycle System™ called, Victory is at Hand!

brand storytelling and customer journey mapping for success with business stories and leadership

#89: Why You Must Move from Adverbs to Adventures in Your Storytelling Marketing

#89: Why You Must Move from Adverbs To Adventures In Your Story Marketing

Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action. 

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Robert Rose - Content Marketing and Customer Experience Consultant, Speaker, Author, & Startup Advisor & Investor

#89: Why You Must Move from Adverbs to Adventures in Your Storytelling Marketing

Robert Rose - Content Marketing and Customer Experience Consultant, Speaker, Author, & Startup Advisor & Investor         Robert Rose - Content Marketing and Customer Experience Consultant, Speaker, Author, & Startup Advisor & Investor        
#89: Why You Must Move from Adverbs to Adventures in Your Storytelling Marketing           #89: Why You Must Move from Adverbs to Adventures in Your Storytelling Marketing          
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    Three Reasons Why You Should Celebrate (and the Real Reason You Don’t)

    “So when do we celebrate?” I know what you’re thinking, “Celebrate? We don’t have time to celebrate. We’re too busy getting things done.” But this is among the most important…

    Andrew Robinson
    Brand storytelling, customer journey and business leadership storytelling

    How to Deliver a Winning Customer Experience

    What does success look like in your customer journey? That’s a question that can have two sides, and perspectives to it – yours, and the customers. However, there is common…

    Greg Chapman
    Brand storytelling and customer journey mapping

    6 Brand Story Actions That Build Make-Mom-Proud Companies

    Throughout this book, you will be receiving what I found to be a constant source of joy: learning about actions, often bravely undertaken, that elevate companies, and forge genuine and…

    Jeanne Bliss
    9 Brand Storytelling Words That Create Customer Engagement

    9 Brand Storytelling Words That Create Customer Engagement

    What are the brand descriptors that become the thematic milestones for successful customer engagement? In chapter 8 of the Story Cycle System™, we have you focus on designing success milestones…

    Park Howell

    Creating a Brand Personality to Make Debate Cool Again

    The power of brand storytelling on the national stage Whether you like him or not, Donald Trump is the supreme storyteller; the Brander in Chief. He keeps it simple: “America…

    Park Howell
    Business Storytelling Tool

    Mapping Your Customer's Journey Worksheet

    The customer journey is a three-act story. Map it out with this free worksheet.

    Brand story strategy customer journey mapping
    Free Premium Storytelling Tool
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    Building a successful brand requires happy customers. But most marketers focus on short-term sales rather than nurturing long-term relationships. This issue shows you how to turn brand romance into lasting devotion.

    Your customer's road from brand awareness through adoption to appreciation is filled with trials and triumphs. But as with any successful journey, you need a plan. Who is the focus of your story? What brand experiences must you anticipate to avoid missteps? How can you turn an angry customer into an ally? When are you providing delightful moments that get people telling your story? Where do you begin?

    Your journey starts right here, right now with some of the best customer service minds in the business as your guides.

    Brand storytelling for customer engagement and word of mouth marketing

    How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences

    #52: How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences

    How well do you understand your customers’ journeys? The secret lies in the data your business has on your customers. Greg Chapman, co-founder of The Pocket Suite, joins us on this Business of Story podcast to share how to understand and map out our customers’ buying journeys through data. (more…)

    Greg Chapman – CEO of PocketCMO

    How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences

    Greg Chapman – CEO of PocketCMO         Greg Chapman – CEO of PocketCMO        
    How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences           How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences          
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      Using Journey Maps to Tell the Customer’s Story

      Stories are a wonderful communication and teaching tool. They allow you to deliver a message that engages your audience, helps them understand what’s in it for them, and, hopefully, inspires…

      Annette Franz
      Brand storytelling designing your customer journey for word ofmouth marketing

      The Benefits of Handling Customer Complaints

      I love my mom. But when she tells me I’m the smartest, most talented person in the world, I realize she might be a bit biased. I appreciate a regular…

      Jay Baer
      Brand storytelling, customer journey, talk triggers

      How Talk Triggers Ignite Your Story Marketing

      What are talk triggers, and how can your brand leverage them to create buzz? Have you ever eaten at The Cheesecake Factory? If so, you might immediately find yourself pondering…

      Daniel Lemin

      The 3 Crucial Mile Markers to get Customers to Buy Into Your Brand Story

      The customer journey map of brand awareness, adoption and appreciation. All lasting brands are built by creating happy patrons, and mapping your customer journey is an important process to build…

      Park Howell
      Brand storytelling, leadership storytelling, Avantpage

      Brand Storytelling Spurs 30% Increase in New Business for Avantpage

      The ROI of a crystal clear brand story In 1973, Luis Miguel traveled from his home in Mexico City to the Ozark Mountains in Missouri for summer camp. It was…

      Park Howell
      Business Storytelling Tool

      Mapping Your Customer's Journey Worksheet

      The customer journey is a three-act story. Map it out with this free worksheet.

      Brand story strategy customer journey mapping
      Free Premium Storytelling Tool
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      Although your customer is at the center of your brand narrative, you play an even more important role in the story as their mentor, guru, guide, or sherpa. So don't you want to be good at it? We'll show you how in our July issue.

      Without Obi-Wan or Yoda, Luke Skywalker would've been vaporized. Without Glenda, the Good Witch of the North, Dorothy would've been toast... and Toto, too. Your customers, employees, suppliers and shareholders are on their own journeys, and they need a stalwart brand like you by their side to help them achieve what they want out of life. This issue is dedicated to helping you find your brand's promise, gift and personality – to humanize your offering in the cold vacuum of the marketing universe.

      Branding story strategy, brand personality archetypes

      #26: Create Magnetic Demand With Character Archetypes

      #26: Create Magnetic Demand With Character Archetypes

      Brand Archetyping: Finding the Personality for Your Business

      Margaret Hartwell, Client Partner at Aamplify and author of Archetypes in Branding: A Toolkit for Creatives and Strategists, shares how to unlock your brand’s potential by utilizing unique business archetypes. (more…)

      Margaret Hartwell – Author of Archetypes in Branding: A Toolkit for Creatives and Strategists

      #26: Create Magnetic Demand With Character Archetypes

      Margaret Hartwell – Author of Archetypes in Branding: A Toolkit for Creatives and Strategists         Margaret Hartwell – Author of Archetypes in Branding: A Toolkit for Creatives and Strategists        
      #26: Create Magnetic Demand With Character Archetypes           #26: Create Magnetic Demand With Character Archetypes          
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        How to Stay True to Your Brand Archetype in Times of Crisis

        Many of us in our lives face a crucible or severe test at some point, but for the most part, it is thankfully not played out upon a public stage.…

        Margaret Mark & Carol Pearson
        Brand storytelling, elevator pitch and your brand story.

        Why You Need to Pitch Your Brand Promise in 9 Seconds or Less

        A couple of months ago, I had the honor of being on a panel of top podcasters at a convention. Attendees at the conference were given an opportunity to give…

        Jeffrey Shaw
        Brand story strategy creation

        A Recipe for Creating Core Brand Values

        Creating a brand story and defining your brand values takes a lot of ingredients. From defining your story and what your company stands for, to the creation of your new…

        Sabra Rubinstein

        The 3 Story Elements That Humanize Your Purpose-Driven Brand

        How to define your brand’s promise, gift and personality Recently, I found myself in a 19th century barn in Haarlemmermeer, a suburb of Amsterdam, delivering a Business of Story masterclass. Ilknur Donmez,…

        Park Howell

        The Brand Storytelling Strategy Behind Goodwill of Central Arizona’s 400% Growth

        In 2003, Goodwll asked our team to help freshen their eighty-year-old brand in metropolitan Phoenix. The organization was generating $17 million in annual revenue through twenty-four thrift stores. The revenue…

        Park Howell
        Business Storytelling Tool

        12 Primary Personality Archetypes Every Brand is Built Upon

        Which of these 12 primary archetypes best reflect the authentic personality of your brand? It's important to get it right, because the proper archetype informs the tone of your content, copy, design, user experience and customer engagement.

        Free Premium Storytelling Tool
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