Issue IV: Disruption / May 1st, 2018
How to craft your brand's unique value proposition to define and defend your competitive advantage

Business is tough. You may be the best in your market, but if you don't have a defined unique value proposition (UVP), watch out. Your competitors that do will topple you.

This issue focuses on how to craft a unique value proposition (UVP) that separates you from your competition, amplifies your impact and simplifies your life. It's another example of how we deliver on our UVP at the Business of Story: Sharing the applied science and bewitchery of business storytelling to help you nudge the world in any direction you choose.

Let the magic begin...

Unique value proposition, brand strategy, positioning

#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling

#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling

You can use business storytelling to give people a reason to make a behavior change and to do that, you’ve just got to give customers an emotional reason to do something. But it can be difficult for us, as marketers, to get out of our business minds and into our emotional brain. Therefore, we can apply some of the best storytelling ideals from the comic book industry to humanize and have more fun with our marketing content and nudge the world in any direction we choose. (more…)

Business storytelling, brand storytelling and your unique value propostion

How to Live by Your Unique Value Proposition

Sometimes a facepalm just doesn’t do some mistakes justice. I recently presented to an enterprise customer. He is the ideal candidate for our product and services. I spent several days…

Sean Schroeder
Unique value proposition, brand positioning, brand storytelling

How to Grow Your Business Without Changing Who You Are

Why do people respect some brands more than others? Why are some businesses consistently busy, while others flounder? In today’s crowded marketplace, it might seem impossible to get your message…

Sally Hogshead

How Story Shapes Help You Share Your Unique Value Proposition

Stories are powerful tools that can trigger responses both neurologically and physically in us. They’re mechanisms for communicating meaning which are easily recalled and shared. That’s why stories have been used to…

Nick Westergaard
business-of-story-brand-storytelling-strategy-techniques

3 steps to creating a powerful value proposition for your purpose-driven brand

What B2B marketers can learn from Hollywood B2C value propositions All business leaders and communicators have important brand stories to tell. But most aren’t being heard, especially in your B2B…

Park Howell

How brand storytelling helped BROKK demolish its competition

Make your brand story your customer’s story “He wanted to take his clothes off and rub his naked body all over the demolition robot.” That is the story Mike Martin shared with…

Park Howell
Business Storytelling Tool

Determining Your Unique Value Proposition Workbook

Download your FREE UVP worksheet and start clarifying your brand story now.

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Issue III: What’s at Stake? / April 3rd, 2018
What do your customers really want from you and your purpose-driven brand?

When we buy, we often think we're fulfilling a physical need. But more often than not we're purchasing for a psychological want. In this issue, you will learn from some of the top minds in marketing about the importance of knowing what's at stake for your customers relative to your product or service and how you can help them get what they really want.

Purpose-driven brand storytelling is about what's a stake for the customers.

#95: The Power of the Parable for Your Business

#95: The Power of the Parable for Your Business

What if I were to tell you that the most crucial aspect of a successful business was not actually profit? Would you be willing to believe that a key ingredient in a booming, high-profit organization was giving, and not receiving? (more…)

Understanding Your Business Narrative, so Customers Know Where They Fit

This time last week I was on stage with Elton John. On. The. Freakin’. Stage. To put the excitement I felt then, & still feel now, into context: I’ve seen Sir…

Cassie Roma

Finding Your Competitor Differentiation Story

How is your business different from your competitors? One of the things I learned from interviewing dozens of professional buyers was that they think competitors (in just about every space)…

Paul Smith

Your Internal Story Shapes Your Brand Success

We all know that it takes a compelling story to stand out in a crowded marketplace and attract ideal clients. But what happens when your internal story doesn’t match your…

Melanie Benson

Does Your B2B Marketing Deliver on What Your Customers Really Want?

How to align your business goals with your customer wants and needs in your professional services firm brand stories I was tucked back stage in the ballroom of the Dallas Hilton…

Park Howell

Current Meditation: How This Startup Created a Compelling Brand Story

All successful startups that dominate their markets begin with defining their brand story strategy.   Late in 2016, three successful families that own and operate numerous Massage Envy, Amazing Lash…

Park Howell
Business Storytelling Tool

NEW ebook: The 5 Stages of Grief in Telling YOUR Business Story

Download your FREE ebook to learn how to use your own stories to increase your personal influence, clarify your professional brand story, and grow your company, sales, and people. #StoryOn!

Business storytelling, brand story, storytelling speaker, content marketing
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Find your brand story, and then place your customers at the center of it. Ardath, Pam, Tamsen, Joshua and I will show you ways to shine the spotlight on the true heroes of your story – your peeps.
Business storytelling, brand story, storytelling speaker, customer personas

#25: Who’s Your Hero? Creating Customer Personas for Your B2B Marketing

#25: Who’s Your Hero? Creating Customer Personas for Your B2B Marketing

Spoiler alert: The hero in your business stories is not you, your brand or its products and services. It’s your customer. They should be at the center of every brand story you tell. (more…)

Business storytelling, brand storytelling, content marketing, international brand stories

How to Find the Story in Your Story

Enjoy the adventure of your craft I was pretty fearless in my teens and twenties. I figured out how to get myself to Switzerland as an exchange student at sixteen,…

Pam Slim
Brand storytelling, customer personas, business storytelling, storytelling speaker

Who are You For in Your Brand Story?

No, really — who are you for? (And before you get all fidgety about “who” versus “whom,” I know it’s “whom.” But few of us talk like that in real…

Tamsen Webster
Business storytelling, leadership storytelling, storytelling speakers.

How to Build Empathy in Your Leadership Stories

Business storytelling is about more than just engaging and captivating You want to help your customers, employees, and other stakeholders. You want to tell stories to influence, motivate, and lead.…

Joshua Spodek

10 surefire questions to ask when creating audience personas for your purpose-driven brand

Every story starts with empathy I love Jack Handey. His Deep Thoughts from Saturday Night Live always cracked me up. I came across the one above last week while reading Originals, How Non-Conformists…

Park Howell

What happens when you place your audience at the center of your brand story

Madcap Theater in Tempe, AZ now knows that the best brand stories always star the audience. This fun Friday evening word of mouth marketing stunt made a fashion runway out of a sidewalk…

Park Howell
Business Storytelling Tool

NEW ebook: The 5 Stages of Grief in Telling YOUR Business Story

Download your FREE ebook to learn how to use your own stories to increase your personal influence, clarify your professional brand story, and grow your company, sales, and people. #StoryOn!

Business storytelling, brand story, storytelling speaker, content marketing
Free Premium Storytelling Tool
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This Issue's Contributors