I had the rare honor of interviewing a storytelling legend the other day. Robert McKee, arguably the world’s top screenwriting coach with nearly 50 of his students earning Academy Awards, invited me to his Connecticut home to discuss storytelling in business.
I met McKee in February when my son and I attended his famous four-day screenwriting workshop called STORY. No, I’m not looking to be his 50th Oscar winner. However, for the past seven years I have been researching and learning all I can about why storytelling works on our minds and how the proper story structure can move people and mountains. Here are 10 screenwriting tips I gleaned from his STORY seminar to help marketers with brand storytelling.
McKee is starting a new lecture series on Story in Business on September 26, 2013 in Los Angeles, CA. The one-day seminar will cover what McKee calls crafting the purpose told story for your organization. He and I spent three hours together examining what Hollywood knows that every business leader should know about how to craft and tell compelling stories.
Starting this Monday, I will feature a series of podcasts from the interview every Monday for the next 10 weeks. You will meet the man who has helped writers from Broadway to Hollywood to HBO create some of the most epic TV shows and movies, including The Sopranos, Game of Thrones, The Lord of the Rings trilogy, King Kong and more.
McKee is now turning his attention to helping business leaders become powerful storytellers. I find that his insights are easily adapted to business stories so that c-level managers can become leaders by owning their audiences, from the CEOs and stakeholders in the boardroom, to the staff and employees in the break room, to the consumer in the living room. Another great example of how McKee’s wisdom fits business in found in an article I wrote for Sustainable Brands, What Every Chief Sustainable Officer can Learn from Screenwriting.
Listen to the master beginning on Monday right here and learn. I know I did.
Are you using storytelling to your greatest benefit in your business? If so, how?