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How Brand Storytelling Created the Largest Water Conservation Outreach Effort of its Kind
…conservation” on any browser, and you will find Water- Use It Wisely commanding one of the top three organic search positions. We have held those spots since 2000. Visit wateruseitwisely.com…
Why business storytelling is always about the personal dilemmas behind your professional pursuits
…Redstone “The Motivation Manifesto,” by Brendon Burchard “Storynomics: How to Create a Story That Inspires With Robert McKee“ “How to Capitalize on Niche Story Markets With Justin Trevor Winters“ jengrisanti.com…
How Downton Abbey resembles B2B marketing
…services firm, consider inviting the human element to your features and benefits ball. You might just save the estate in the process. Resources: Keepingithuman.com Kathy’s blog Keeping It Human Podcast…
The Brand Storytelling Strategy Behind Goodwill of Central Arizona’s 400% Growth
…what authentic storytelling can do for the character arch of brand through a well-lived and well-told story. The Story Behind Goodwill of Central Arizona’s 300% Growth from ParkHowell.com on Vimeo….
Why theater of the mind is so powerful in content marketing
…Warren heard about the outrage, he said, “Double the advertising buy.” Here’s the spot, circa 1986. What do you think, is it offensive? Certainly probably not by today’s standards. http://businessofstory.com/wp-content/uploads/2015/03/Michael-Angelo-Radio-Spot.mp3…
Infographic: Because data never sleeps, business leaders must tell better stories
I hesitate to write more. Infographic by Domo.com. Storytelling in business is making a triumphant comeback precisely because of the story the above infographic tells. We live in a communications…
Why the resurrection of storytelling in business?
[soundcloud url=”http://api.soundcloud.com/tracks/106234050″ params=”” width=” 100%” height=”166″ iframe=”true” /] “Is storytelling enjoying a resurrection in business?” I asked screenwriting coach, Robert McKee, who is working with business executives to help them…
Branding: the stories consumers tell themselves about your product
…Robert McKee has to say about the stories that brands build in this edition of McKee Mondays: The Business of Storytelling. [soundcloud url=”http://api.soundcloud.com/tracks/101063186″ params=”” width=” 100%” height=”166″ iframe=”true” /] …
The water cooler remains the best campfire for business storytelling
…Robert McKee in today’s podcast on the importance of face-to-face communication in business. [soundcloud url=”http://api.soundcloud.com/tracks/101061505″ params=”” width=” 100%” height=”166″ iframe=”true” /] He applauds the relatively new Yahoo chief, Marissa Mayer,…
The rational business leader embraces the irrationality of their employees
…suggest that we have no power over our contradictory behavior. [soundcloud url=”http://api.soundcloud.com/tracks/101059526″ params=”” width=” 100%” height=”166″ iframe=”true” /] In today’s podcast with Robert McKee, he explores the unique human experience…
