The Business of Story Podcast with Host Park Howell
Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.
Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.
The goal of the show is to help sales and marketing leaders excel through the stories they tell. Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!
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Survival of the Fittest: The Evolution of Story Marketing
#75: Survival Of The Fittest: The Evolution Of Story Marketing
How is your story marketing evolving?
Most of us are not hunting our food and fighting for our shelter, but there is one thing we’ve continued to do since the time of cave dwellers: we tell stories. Stories are not only what make us human. Storytelling is our most important survival tool. (more…)
How to Wake Up Your Inner Entrepreneur
#74: How To Wake Up Your Inner Entrepreneur
Sometimes your biggest obstacle in entrepreneurship is yourself. Wanting to be practical and realistic is helpful, but is often a roadblock to incredible success. The fantastic thing is that by expanding your inner story, you have the opportunity to unlock the hidden potential in yourself and your company. Our special guest on this episode will provide some insight to help you do just that. (more…)
#73: How Rewriting Your Inner Story Can Change the World
#73: How Rewriting Your Inner Story Can Change The World
You want to be both creative and organized, and all the conventional wisdom out there says that is just not possible. But your inner story still wants to be heard and that voice inside you is right; you can be creative and get things done. By listening to your inner voice, you can cultivate the most supportive and successful story that will help you accomplish your goals and change your story to a fulfilling one for you and your brand. (more…)
#72: Differentiate Your Brand Story by Cultivating Some ‘Wow’
#72: Differentiate Your Brand Story By Cultivating A Wow Factor
Because it can be so tough to make a single brand stand out in the saturated marketing space, brands often resort to dropping their prices to compete. But over time, dropping prices will hurt returns and keep your business from growing. Learning how to create and use a wow factor for your brand will help keep margins high while also expanding and developing your brand story. (more…)
#71: How Popular Culture Affects the Way We Tell Stories
#71: How Popular Culture Affects The Way We Tell Stories
Do you remember that one teacher or professor you had that made a remarkable impact on your life? Mine was LeRoy Ashby. LeRoy was my history teacher at Washington State University, and students would line up like waiting to buy concert tickets to register for his class. (more…)
#70: How to Rewire Your Mental Patterns to Rewrite a More Powerful Personal Story
#70: How To Rewire Your Mental Patterns To Rewrite a More Powerful Personal Story
We all want abundant lives and to create successful businesses. Even with these positive intentions, it’s easy to get stuck in our own limited thinking and bad habits. Therefore it’s necessary to rewire our mindset and allow for a more positive and expansive story to live into. (more…)
#69: Unleash Your Story Creativity With the Power of Improv
#69: Unleash Your Story Creativity With The Power Of Improv
In the business world, we are always striving to connect with our audience. Sometimes we over plan, and our thinking actually gets in the way. But using certain practices of improv performers can help us loosen up and get those creative juices flowing. So, engaging in collaborative games and adopting a ‘yes, and’ attitude can help you create a more compelling brand story. (more…)
#68: 3 Big Things You Can Do Right Now to Jumpstart Your Business
#68: 3 Big Things You Can Do Right Now To Jumpstart Your Business
We all have important brand stories to tell, and we use innumerable social media channels to be heard. But it’s nearly impossible to standout in today’s Attention Economy without the proper search engine optimization (SEO) strategy for your brand storytelling. Therefore, today’s guest will cover the three big things you need to know to help your business stories rise above the noise and be heard. (more…)
#66: How to Use Audacious Storytelling for Full Contact Marketing
#67: How To Use Audacious Storytelling For Full Contact Marketing
Look, we have a second or two to get someone’s attention in today’s Attention Economy.
So why not take a storytelling tip or two from a guy who tells stories in one frame for the Wall Street Journal? (more…)
#66: Brander in Chief: Dr. Randy Olson Explains the Power of Trump’s Narrative Intuition
#66: How Trump’s Narrative Intuition Beat Clinton and Put a Reality TV Actor in the White House
How could this country elect a reality TV show host as its President?
Trump had a story. Hillary had none. (more…)
