Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Transform Your Business Through Proven Narrative MasteryEvery marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
If you master the vital storytelling structures that have driven human engagement for millennia, then you’ll make a deep connection with your audience that moves them to take action.
But you may be frustrated because conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings 40+ years in branding and over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propagator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
iTunes | Spotify | Pandora | Stitcher | Amazon Music | Get the podcast in your inbox every Monday
![[JAY BAER & DANIEL LEMIN] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/08/Podcast-Multiple-Contributors-Wide.png)
#159: How to Share Your Brand Story Through Talk Triggers
Word of mouth marketing is incredibly effective – if done the right way.
A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing. (more…)
![[Murray Nossel] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/08/MurrayNossel-Wide.png)
#158: Why Story Listening is More Powerful Than Storytelling
The most powerful way to connect with your people and move them to action is by engaging them in a well-told story. But few people realize that great storytelling actually starts with listening.
![[Annette Franz] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/08/Annette-Franz-Podcast-Wide.png)
#157: Using Journey Maps to Tell Customer and Employee Stories
How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised?
![[John Martinson] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/08/JohnMartinson_Wide.png)
#156: How a Purpose-Driven Brand Story Will Propel You and Your Business
Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That’s because when your brand has a true purpose behind it, your potential for success increases dramatically.
![[Jeffrey Shaw] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/07/Jeffrey-Shaw-Wide.png)
#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling
Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”? (more…)
![[Paul Skah] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/07/PaulSkah_Wide.png)
#154: How to Leverage the Natural Forces in Your Business Storytelling
There is a raw energy in narrative and evolved leaders use story to empower people a catapult them to action. But we often look just upon the surface of a tale or anecdote without appreciate the story elements, like protons, electrons and neutrons, that power it. Until today’s show.
![[Jason Ensler] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/07/Jason-Ensler-Podcast-Wide.png)
#153: How to Evolve as a Brand Storyteller
What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold.
![[Jen Dille] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/07/Jen-Dille-Twitter-Post.png)
![[Luis Miguel] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/07/Podcast-Multiple-Contributors-Wide-1.png)
#151: How to Use the Story Cycle System™ to Become an Activist Brand
In 2016, Avantpage, an international language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world.
They did this by redefining not only their brand strategy, but their brand story. And, it has already increased sales by 30 percent! (more…)
![[Parker Howell] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/06/ParkerHowell_-Wide.png)
#150: What You Can Learn From Red Bull’s Virtual Reality Storytelling
Nowadays, it seems like our world is bursting at the seams with new technologies. Virtual reality is one of the newest cutting-edge technologies to come onto the scene. But virtual reality spans far beyond putting on a pair of goggles and watching a video. Because, when used correctly, it can completely transform the way you tell your brand’s story.
