Master the Primal Art of Business Storytelling

The Business of Story Podcast With Park Howell

Transform Your Business Through Proven Narrative Mastery

Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.

What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.

But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.

This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.

That’s exactly where The Business of Story podcast transforms your approach to business communication.

Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.

Your Guide to Storytelling Excellence

Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.

As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.

Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.

His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.


Latest Episodes: Primal Storytelling in Action

Recent Releases:

Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.


Begin Your Storytelling Mastery Journey

Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.

Exclusive Subscriber Benefits:

  • Access to primal storytelling resource library
  • StoryCycle Genie™ early access updates
  • Monthly storytelling mastery workshops focused on Return on Intelligence
  • Direct connection with the storytelling excellence community

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Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out

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Jenny Beres – Freelance Copywriter & Coach

The Secret to Developing a Thriving Business

#50: The Secret to Developing a Thriving Business

Jenny Beres, freelance copywriter and coach, joins the Business of Story podcast to reveal the importance of putting connections first, and how opening yourself up creates a thriving business and brand. Tune in to Jenny’s Business of Story podcast episode to learn tips on how to make who you are part of what you do, and tell that story to the world. (more…)

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Ann Handley – Chief Content Officer at MarketingProfs

Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing

#49: Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing

Are you viewing your brand’s stories from your customers’ point of view? In our content-driven world, how your business conveys your brand message through writing matters more than ever. As more brands tell their stories online, your audience’s attention span dwindles – so do you know how to take risks with your business writing? (more…)

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Erik Deckers – Author & Humor Columnist

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

Business content marketing doesn’t have to be dull. Brands can invigorate their content marketing with humorous storytelling strategies using simple tips we’ll discuss in this podcast.  If you’re looking to take your B2B storytelling marketing to the next level, this Business of Story podcast episode is for you. (more…)

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Pamela Slim – Author and Speaker

#47: How to Turn Your Side Hustle Into a Fulfilling Career

#47: How to Turn Your Side Hustle Into a Fulfilling Career

What’s the story behind your professional motivations and accomplishments? Learn how to define your career utilizing powerful professional stories with Pamela Slim, award-winning author, speaker and business consultant who joins our Business of Story podcast to help you discover your professional freedom. (more…)

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Pat Solomon – Filmmaker & Director

How Following Your Bliss Can Lead to Better Business

#46: How Following Your Bliss Can Lead to Better Business

Pat Solomon is an award-winning director and filmmaker who is well-known in the storytelling community as the director of Finding Joe, a film that explores the Hero’s Journey and the human psyche. (more…)

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Michael Hyatt – Author & Founder of Michael Hyatt and Company

How to Use Story to Create Your Most Successful Self

#45: How to Use Story to Create Your Most Successful Self

Michael Hyatt, best-selling author and founder of Michael Hyatt & Company, joins Business of Story podcast to share how to make big life changes later, the importance of finding a mentor, and how to craft a bigger story for a better you. (more…)

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Christoph Trappe – The Authentic Storyteller™

How to Capitalize on Authentic Storytelling

#44: How to Capitalize on Authentic Storytelling 

Christoph Trappe is a content marketing strategist, career storyteller, author, and keynote speaker who has helped countless organizations define their position in the marketplace and tell their authentic brand stories to the world. (more…)

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Dick Orkin – Voice Actor & Radio Producer with Lisa Orkin, Creative Director at Radio Ranch

Funny Business: Storytelling for the ‘Theater of the Mind’

#43: Funny Business: Storytelling for the ‘Theater of the Mind’

Dick Orkin, award-winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story podcast with his daughter, Lisa Orkin, to share how to make our business stories entertaining and memorable with humor. (more…)

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Doug Drexler – Visual Effects Artist, Designer, & Illustrator

Storytelling at Face Value: Visual Stories at Work

#42: Storytelling at Face Value: Visual Stories at Work

Doug Drexler is the first Academy, Oscar, and Emmy Award Winning story artist to join us on the Business of Story Podcast.  A Visual Effects Artist, Designer, & Illustrator, Doug joins us to share Hollywood’s top tools to sculpt your visual storytelling. (more…)

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Shawn Callahan – Author & Founder of Anecdote

Your Limitless Storytelling Potential

 

#41: Your Limitless Storytelling Potential

Shawn Callahan is the founder of Anecdote, a firm that helps humanize brands, engage audiences, simplify change and make business strategies stick using the power of business storytelling. Shawn joins the Business of Story podcast to help listeners excavate, manifest, and revitalize their finest brand stories yet. (more…)