Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
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#40: How to Craft Inspirational Stories
#40: How to Craft Inspirational Stories
Your brand storytelling strategy and business success come down to this: Tell the right story to the right people at the right time. In this week’s Business of Story podcast, Tamsen Webster will show you how to deliver powerful business stories to your ideal customers that move your audience to act. (more…)
#39: The Power of Stories, Ceremonies and Symbols in Your Business
#39: The Power of Stories, Ceremonies and Symbols in Your Business
Powerful presentations are a skill many business leaders have yet to master. With the help of brand communication strategists Nancy Duarte and Patti Sanchez, you can learn how to transform your professional presentation skills to inspire your audience and build your brand. (more…)
How to Create Unbeatable DIY Stories
#38: How to Create Unbeatable DIY Stories
Is your brand story ready to earn epic media coverage? Geeta Nadkarni is the President and creator of Baby Got Booked, a DIY bootcamp course designed to help professionals write their own winning press releases that attract amazing media coverage. In this podcast, we explore the story behind the Baby Got Booked course and how we can leverage our business stories to become media magnets. (more…)
Steal the Show With Your Business Stories
#37: Steal the Show With Your Business Stories
You’re on your way to getting your business story straight, but can you present it powerfully to every person you meet? Could you convey it confidently to thousands of people? In this podcast featuring Michael Port, learn how to own any room, close more pitches and convey your brand story better than ever before with actionable strategies to master your public speaking techniques. (more…)
How to Define Your Brand Position Through Story
#36: How to Define Your Brand Position Through Story
Michael Gass is the founder of Fuel Lines Business Development, a consulting firm that provides resources and training services to advertising agencies across the globe. Michael joins the Business of Story podcast to share the power of clarifying your “rifle-shot story positioning” to stand out in a crowded marketplace. Learn Michael’s tip to discover your authentic brand story in this Business of Story podcast. (more…)
How to Become a Master Business Storyteller
#35: How to Become a Master Business Storyteller
Michael Hauge is a story expert, author and lecturer who works with writers, filmmakers, and marketers in Hollywood and around the world. Michael joins us on the Business of Story podcast to reveal the most crucial and powerful elements in every successful screenplay, novel, or business story. (more…)
#34: Business Storytelling From a Hollywood Screenwriting Coach
#34: Business Storytelling From a Hollywood Screenwriting Coach
Robert McKee is a legendary author, screenwriting coach, and creator of the Storynomics and STORY Seminars. He rejoins the Business of Story podcast to help us connect the role of Hollywood to business storytelling. In this episode, Robert shares how to keep our audience engaged and connect with them emotionally to move them to action. (more…)
A Practical Guide to the Story Cycle and Transformational Business Languages
#33: A Practical Guide to the Story Cycle and Transformational Business Languages
In this Business of Story podcast, Sam Knowles, Founder and Managing Director of Insight Agents, takes us through his personal and professional journey using the story cycle process. With a doctorate in experimental psychology, Sam provides his insight on business storytelling techniques with a unique, data-driven perspective on human motivation and behavior. (more…)
How to Humanize World-Changing Ideas
#32: How to Humanize World-Changing Ideas
Are you using storytelling to effectively humanize your brand and ideas? Business storytelling legend Michael Margolis shares the concept of ‘narrative intelligence’ and three principles to use to resonate with our audiences. (more…)
How to Map Your Business Goals to Story Strategy
#31: How to Map Your Business Goals to Story Strategy
Customer focus isn’t just a fad. Now, marketers have more resources than ever to craft engaging, data-driven experiences to attract and retain customers. Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story podcast to help you navigate the world of modern marketing to engage your ideal customers. (more…)
