Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
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#121: How blueriver™ Found the Flow in Their Brand Story
#121: How blueriver™ Found the Flow in Their Brand Story
How can you rise above your competition in an oversaturated market? We’ve all found ourselves in competition with similar brands. These competitors are often doing the exact same thing as us, and sometimes they do the service better! This is a situation that makes or breaks an organization, and there seems to be only one way to survive. (more…)
#120: The Magic Words That Make Your Business Storytelling More Persuasive
#120: The Magic Words That Make Your Business Storytelling More Persuasive
There has always been a stigma around sales. Of all the aspects of business, the sales process is the least trusted facet of the team, and for good reason!
Salespersons are known to be pushy, overbearing, conniving, and to take advantage of the naive. (more…)
#119: How REI’s #OptOutside Campaign Reflected a Powerful Brand Purpose
#119: How REI’s #OptOutside Campaign Reflected a Powerful Brand Purpose
Every business has its own set of values. Either for publicity purposes or genuine care, all organizations have principals that guide the direction of the brand’s growth.
But what if your values were in conflict with that growth? Would you be willing to set aside profit to keep in line with your personal story? Authentic story brand marketing demands a fearless commitment to your character, and today’s guest will discuss how living up to your values is the key to success. (more…)
#118: How to Become a Storytelling Warrior
#118: How to Become a Storytelling Warrior
When you’re presenting on stage, chairing a meeting, or even talking with a friend at a coffee shop, you may find yourself struggling to give your idea a sense of importance. I mean, how can you convey the depths of your imagination through simple conversation? (more…)
#117: How to Balance Your Family and Business Stories to Create Healthy Growth
#117: How to Balance Your Family and Business Stories to Create Healthy Growth
What if the company you ran was recognized with the prestigious “Best Places to Work” award, but life at home was not what it could be?
Would you change? (more…)
#116: How To Use Business Storytelling To Move You From Heretic To Hero
#116: How to Use Business Storytelling to Move You From Heretic to Hero
Only when faced with a great adversary does our true character show. Modern humans rarely find themselves in such a situation, many never will. (more…)
#115: How to Speak More Creativity In Your Business Storytelling
#115: How To Speak More Creatively In Your Business Storytelling
We often see creative people as larger than life. People like Elon Musk, Maya Angelou, and Leonardo Da Vinci seem to have achieved a level of genius that is beyond anything we could ever imagine. (more…)
#114: Sonic Storytelling: How to Create A Legendary Brand With The Power of Sound
#114: Sonic Storytelling: How to Create A Legendary Brand With The Power of Sound
Every day dozens of brands sneak into your mind. This genius performance of brand marketing happens on a level so subtle, you often won’t recognize it has happened. How is this possible? (more…)
#113: The Secrets to Creating Successful and Profitable Online Courses
#113: The Secrets To Creating Successful And Profitable Online Courses
Every business professional has invaluable wisdom. But it’s difficult to teach in a manner that sticks. Proficiency in teaching is critical for any professional, and today’s guest will help you refine your skill, especially with your online course. (more…)
#112: How to Sell Without Feeling Salesy With Your Brand Stories
#112: How to Sell Without Feeling “Salesy” With Your Brand Stories
We all have tremendous difficulty making a request.
It’s a humbling experience for everyone; you’re exposing your vulnerability to a person who has what you need. You may feel that your message is so compelling that customers will immediately decide to get involved, but almost always, they need a direct invitation. (more…)
