Joel Capperella - Content Marketing Guru

#85: How to Use Business Storytelling to Fill Your Sales Funnel

#85: How To Use Business Storytelling To Fill Your Sales Funnel

Content marketing is about filling the sales funnel with qualified prospects. We can all agree on that, right?

We can also probably agree that there’s more competition for those prospects now than ever. (more…)

Peter Byck - Documentary Filmmaker

#84: Finding Common Ground With Your Audiences

#84: Finding Common Ground With Your Audiences

We’ve all found ourselves in situations where we are at odds with an audience. For example, trying to launch an internal initiative in a corporate environment to a reluctant CEO. Persuading someone to change an unhealthy behavior. Or getting someone with an opposite view to open up and see things your way. On today’s Business of Story, we review the importance of finding common ground to help your stories connect with audiences and move people to action.

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James Popsys - Photoshop Artist

#83: How To Give Your Audiences A Story They Can’t Resist

#83: How To Give Your Audiences A Story They Can’t Resist

With the always-on interwebs, I believe that ADHD is now a communicable disease. And, guess what? We are all the viruses. So, how do you get your brand story to rise above the noise and allow it the opportunity to be heard? Well, we’ll look at one way to do that. On today’s show, we’re going to explore the concepts of irony and juxtaposition in your business stories to help them stand out—to help you stand out—especially with your visual storytelling.

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Greg Head - CEO of Greg Head Consulting

#82: How to Focus Your Story to Grow Your Business

#82: How To Focus Your Story To Grow Your Business

It’s often thought that keeping a business’s focus more general is a positive way to stay open to more business. But in reality, generalizing actually weakens your brand story. Learning how to be super focused and specific in your brand story’s unique offering will help strengthen your messaging, grow your business, and bring success to your brand.

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Michael Davis - Founder of Speaking CPR

#81: Get Vulnerable in Your Stories to Set Your Presentations on Fire

#81: Get Vulnerable In Your Stories To Set Your Presentations On Fire

When creating presentations to communicate data within your organization, it can be tempting to focus on just the data and perhaps try and fit too much into one talk. But learning how to trim down to one central theme and use genuine stories is critical to a successful presentation of data, as this narrative will help you connect with your audience and get your message heard. (more…)

Joel Bach - Co-Creator and Executive Producer of Years of Living Dangerously

#80: How to Call Your Audience to Action Through Storytelling

#80: How To Call Your Audience To Action Through Storytelling

Sometimes our stories have a call to action attached to them, and we hope to inspire our audience into shifting their lives. But creating such a compelling argument can be intimidating. Using story techniques like robust characters, high stakes, and uncertain outcomes can help entice audiences, improve your brand story, and drive change. (more…)

Janine Kurnoff - Founder of The Presentation Company

#79: How to Plan Your Presentations for Effective Results

#79: How To Plan Your Presentations For Effective Results

We all want to be compelling storytellers and create memorable presentations, but sometimes it’s difficult to make business data compelling. Investing in a few planning steps and letting yourself practice storytelling techniques can help you craft more authentic, compelling, and effective business presentations based on your available data. (more…)

Nick Gray - Founder of Museum Hack

78: How to Bring Adventure To Your Brand Through Storytelling

78: How To Bring Adventure To Your Brand Through Storytelling

Reaching out to younger generations can be perilous, and it’s easy to get stuck relying on your same old techniques. But disruption of the status quo can help revamp your storytelling in a compelling way that brings adventure to your brand. That’s why it’s worthwhile to try breaking some rules and shaking up your brand story with some new techniques that focus on the full experience of your customers. (more…)

Gabriella Mirabelli - Founder of Anatomy Media

#77: How to Create Stories to Engage Millennials With Your Brand

#77: How To Create Stories To Engage Millennials With Your Brand

Understanding the younger generations can be challenging. We all want to attract the younger crowd to our brands, but how do we create content that allows millennials and beyond to come to us?

We have a really fascinating show for you today. It’s all about millennial marketing and how to use storytelling to connect with the millennial world. (more…)

Julian Mather - Founder of Tailor Made Career

#76: How To Make Amazing Story Marketing Videos For Your Brand

#76: How To Make Amazing Story Marketing Videos For Your Brand

You don’t have to go any further than Facebook Live to know that story marketing videos are all the rage. And it’s a storytelling trend that is growing exponentially. (more…)