Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
iTunes | Spotify | Pandora | Stitcher | Amazon Music | Get the podcast in your inbox every Monday
#126: How to Tell Your Brand Story on Purpose With Social Media
#126: How to Tell Your Brand Story on Purpose with Social Media
I just read a 2013 study on U.S. media consumption that said we consume 33 gigabytes of information per person per day. That was five years ago. Imagine the growth in media consumption now. (more…)
#125: How to Find Your Story to Create a New Beginning in 2018
#125: How to Find Your Story to Create a New Beginning in 2018
Throughout the past 124 episodes of The Business of Story podcast, we have focused on helping you find your story and communicate it to the best of your ability.
Telling your own authentic narrative is one of the most important skills in any aspect of your life. Creating your own story is critical, but what if it was possible to use your story to help others craft their own? (more…)
#124: How to Turn Your Stories of Loss Into an Empowering Legacy
#124: How to Turn Your Stories of Loss Into an Empowering Legacy
For those of us who have experienced a great loss or traumatic event, waking up the next day and continuing life might seem an impossible task. (more…)
#123: How to Tell Brand Stories on Purpose that Resonate with Your Audiences
#123: How to Tell Brand Stories on Purpose that Resonate with Your Audiences
We all know that story brand marketing is more than just selling your product. It’s about creating an unbreakable bond between your customers and yourself through an authentic, emotional appeal. (more…)
#122: How a Hollywood Veteran Saved a Symphony With a Purpose-Driven Brand Story
#122: How a Hollywood Veteran Saved a Symphony With a Purpose-Driven Brand Story
Telling the right story can help you in every situation.
Even if you’re a novice who’s transferred into a completely new field, the ability to create the right narrative will make you an invaluable asset to your team. (more…)
#121: How blueriver™ Found the Flow in Their Brand Story
#121: How blueriver™ Found the Flow in Their Brand Story
How can you rise above your competition in an oversaturated market? We’ve all found ourselves in competition with similar brands. These competitors are often doing the exact same thing as us, and sometimes they do the service better! This is a situation that makes or breaks an organization, and there seems to be only one way to survive. (more…)
#120: The Magic Words That Make Your Business Storytelling More Persuasive
#120: The Magic Words That Make Your Business Storytelling More Persuasive
There has always been a stigma around sales. Of all the aspects of business, the sales process is the least trusted facet of the team, and for good reason!
Salespersons are known to be pushy, overbearing, conniving, and to take advantage of the naive. (more…)
#119: How REI’s #OptOutside Campaign Reflected a Powerful Brand Purpose
#119: How REI’s #OptOutside Campaign Reflected a Powerful Brand Purpose
Every business has its own set of values. Either for publicity purposes or genuine care, all organizations have principals that guide the direction of the brand’s growth.
But what if your values were in conflict with that growth? Would you be willing to set aside profit to keep in line with your personal story? Authentic story brand marketing demands a fearless commitment to your character, and today’s guest will discuss how living up to your values is the key to success. (more…)
#118: How to Become a Storytelling Warrior
#118: How to Become a Storytelling Warrior
When you’re presenting on stage, chairing a meeting, or even talking with a friend at a coffee shop, you may find yourself struggling to give your idea a sense of importance. I mean, how can you convey the depths of your imagination through simple conversation? (more…)
#117: How to Balance Your Family and Business Stories to Create Healthy Growth
#117: How to Balance Your Family and Business Stories to Create Healthy Growth
What if the company you ran was recognized with the prestigious “Best Places to Work” award, but life at home was not what it could be?
Would you change? (more…)
