Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
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The Brain Science Behind Business Storytelling
#30: The Brain Science Behind Business Storytelling
Our brains are hardwired for story, but all stories need to first get the architecture right to make an impact. There’s a science behind the communication of storytelling, and professional Story Consultant Kendall Haven joins the Business of Story podcast to share how we can persuade, teach and inspire through proven storytelling techniques. (more…)
#29: How to Use Story to Positively Position Your Professional Services Firm
#29: How to Use Story to Positively Position Your Professional Services Firm
Marketing isn’t about big, expensive ad campaigns or exploring the latest social networking fad. Nick Westergaard of Brand Driven Digital reveals how brands can do more with less and produce content that empowers customers through dynamic online positioning strategies. (more…)
Why Your Business Stories Are a Joke (or Should Be)
#28: Why Your Business Stories Are a Joke (or Should Be)
Should businesses embrace comedy in their stories? Eric Munn of satirical news outlet Onion Labs shares his expertise and insight on when and how brands can successfully use humor in business (more…)
How to Create Business Stories People Actually Care About
#27: How to Create Business Stories People Actually Care About
John Yorke, Managing Director at Angel Station, founder of the BBC’s Writer’s Academy, and author of Into the Woods: How Stories Work & Why We Tell Them joins the Business of Story podcast to share his unique perspective on the dynamic power of storytelling for your business. (more…)
#26: Create Magnetic Demand With Character Archetypes
#26: Create Magnetic Demand With Character Archetypes
Brand Archetyping: Finding the Personality for Your Business
Margaret Hartwell, Client Partner at Aamplify and author of Archetypes in Branding: A Toolkit for Creatives and Strategists, shares how to unlock your brand’s potential by utilizing unique business archetypes. (more…)
#25: Who’s Your Hero? Creating Customer Personas for Your B2B Marketing
#25: Who’s Your Hero? Creating Customer Personas for Your B2B Marketing
Spoiler alert: The hero in your business stories is not you, your brand or its products and services. It’s your customer. They should be at the center of every brand story you tell. (more…)
#24: The Hero’s Journey: Finding Inspiration to Author Brand Stories
#24: The Hero’s Journey: Finding Inspiration to Author Brand Stories
Matthew Winkler, educator, author and originator of the popular TED-Ed Talk “What makes a hero?” highlights the process of applying story to your brand by exploring the Hero’s Journey. (more…)
How to Apply Neuroscience to Business, Teaching, and Storytelling
#23: How to Apply Neuroscience to Business, Teaching, and Storytelling
Margie Meacham, also known as “The Brain Lady”, is a learning strategist expert who helps organizations and professionals apply the latest advances in mind and brain research to survive and succeed in today’s changing business environment. (more…)
#22: How to Use Adversity to Your Advantage With Your Brand Storytelling
#22: How to use Adversity to Your Advantage With Your Brand Storytelling
How to Create a Brand Story Customers Will Root For
Everyone knows that audiences love a good story of the underdog. And most people, whether they are willing to admit it or not, have some sort of underdog story. And if you are willing to take that “all is lost” story and embrace it, you may just be able use it to your advantage.
How to Avoid Jargon-Monoxide in Your Business Storytelling
#21: How to Avoid Jargon-Monoxide in Your Business Storytelling
We’ve all been talking with someone who tries to explain their services with incomprehensible words. Judiciousness and circumspection are transposed for insouciance sesquipedalian in typifying intrinsic conceptualizations. Or basically, using difficult words to explain simple concepts. A lot of times we don’t even realize we are the ones filling the room with jargon, and it can seriously impact our business relations. (more…)
