Podcast

Park Howell

#436: Brand Bewitchery: Using the Story Cycle System™ for Presentation Creation

As you know by now, the Story Cycle System™ isn’t just for crafting a mesmerizing brand story strategy that bewitches your audiences.

You can use the exact same process to create winning sales presentations, blog posts, videos, whitepapers, etc.

In this episode, I show you how I used the Story Cycle to develop my TEDx Talk and provide you examples throughout the show on how you can use it to make all of your long-form content to captivate your customers, colleagues and the communities you serve to convert them into believers.

Discussed in this episode:

How to transport audiences from their world into yours to increase sales.
Why your most powerful personal and professional brand stories are found in your scenes.
How to find the story moments that transfix and transform your audience.
How be the best and boldest nonfictional you.
Where to find your moments in each of the 10 steps of the Story Cycle System™