As you know by now, the Story Cycle System™ isn’t just for crafting a mesmerizing brand story strategy that bewitches your audiences.
You can use the exact same process to create winning sales presentations, blog posts, videos, whitepapers, etc.
In this episode, I show you how I used the Story Cycle to develop my TEDx Talk and provide you examples throughout the show on how you can use it to make all of your long-form content to captivate your customers, colleagues and the communities you serve to convert them into believers.
Discussed in this episode:
- How to transport audiences from their world into yours to increase sales.
- Why your most powerful personal and professional brand stories are found in your scenes.
- How to find the story moments that transfix and transform your audience.
- How be the best and boldest nonfictional you.
- Where to find your moments in each of the 10 steps of the Story Cycle System™
- Grab your copy of Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand
- Watch my short video series on how to use the Story Cycle System™ to craft spellbinding stories for your brand.
Listen to the Other Chapters of Brand Bewitchery:
- #420: Ch. 1, Backstory: How to Clarity Your Brand Story for Deliberate Growth
- #421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe
- #423: Ch. 3, Stakes: How to Connect With the Wishes and Wants of Your Customers
- #424: Ch. 4, Disruption: How Your Unique Value Proposition Will Win the Day
- #426: Ch. 5, Antagonists: How to Capitalize on Competitive Forces
- #427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift, and Personality
- #429: Ch. 7, Journey: How to Increase Customer Engagement Through the Stories You Tell
- #430: Ch. 8, Victory: How to Celebrate Wins Along the Customer Journey From Brand Awareness to Appreciation
- #432: Ch. 9, Moral: How to Declare Your Brand’s Purpose to Amplify Your Impact
- #433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life
- #435: How to Debut and Scale Your New Brand Story
Your Storytelling Resources:
Connect with me:
- Instagram: https://www.instagram.com/parkhowell/
- Facebook: https://www.facebook.com/groups/BusinessOfStory
- YouTube: https://www.youtube.com/channel/UC0ssjBuBiQjG9PHRgq4Fu6A
- Twitter: https://twitter.com/ParkHowell
- LinkedIn: https://www.linkedin.com/in/parkhowell/
- Website: https://businessofstory.com/abt/