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Can creativity really increase sales?

Do award-winning TV spots generate more sales than your typical, “50% off, buy now, this weekend only!” commercial? “Absolutely!” according to a 10-year global study of creativity and advertising that is the basis for the new book, The Case for Creativity by James Hurman. I have yet to read the book, but the deck is compelling. The Case for Creativity View more presentations from James Hurman I found the sixth slide in the deck particularly interesting, so I had to wrap…

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New Burning Man film celebrates the places you can go

Creativity either touches a person or pushes them away. Rarely is there a middle ground. Our son Parker, with his friends Will Walsh and Teddy Saunders, just posted their documentary of Burning Man as seen through Dr. Seuss goggles. I’m proud of their accomplishment in producing such an ambitious project and obviously connecting with so many viewers. On Facebook, Burning Man is already calling it one of the top festival films for 2011. I’m also amazed by the comments this…

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