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Did Greenpeace’s Environmental Marketing on Mt. Rushmore Work, Or Did It Fall On Its Face?

Believe me, I’m a sucker for good old fashioned stunt marketing. So it’s no wonder that Greenpeace caught my attention on Wednesday. They draped a 2,300 sq. ft. banner down the side of Lincoln’s noggin on Mount Rushmore. According to the proudly arrested Matt Leonard on his blog, they… “…hung this banner on the opening day of the G8 meetings in Italy, and while the Senate looks to debate the Waxman-Markey bill – the first piece of comprehensive climate legislation…


A Floating Island of Garbage Twice the Size of Texas?

I had no idea that there is a 3.5 million ton island of plastic and garbage floating in the Pacific ocean between Hawaii and San Francisco.  I found this out last night when I was marveling at the ridiculous petroleum-based packaging that housed my Oscar Meyer Center Cut Bacon. Not only was the plastic container over the top, but the shrink wrapped bacon inside was “freshness overkill.” I made the comment about just another example of our dependence on oil…

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