Yes, online social media takes a lot of time and effort. No, like everything, there are no guarantees of success: It’s not a silver bullet for your marketing. Yes, it’s OK and natural to feel trepidatious about baring your sole online. Absolutely, you have to be authentic, warts and all. No, you don’t have to do it just because everyone else seems to be online. Yes, you’re right, it’s not necessarily easy to measure. Of course, you would be wise…