Learn from legendary screenwriting coach, Robert McKee, how to become a better business communicator on the current episode of Business of Story podcast. Three years ago I spent four days in a dark and freezing Sheraton LAX ballroom with Robert McKee. I was one of nearly 250 people in attendance, most of them aspiring screenwriters. But I was there to learn from Hollywood how to become a more persuasive leader, brand strategist and content marketer through the stories I tell. “If your…
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My son, Caed, just sent me this image from phantom street artist, Banksy. It pretty much sums up what I’ve been writing about relative to green marketing and sustainability going on three years now… …especially on the heels of a post I wrote last year about a new airport parking lot that had the opportunity to stand for much more than paving the desert, clogging the freeways, and darkening our skies. My premise is that opportunities to be – and educate…
Melodysheep created this ethereal musical tribute to two rock stars of the universe: Carl Sagan and cosmologist companion Stephen Hawking. What’s really cool is that almost all of the samples for the track were taken from Sagan’s Comos and Hawking’s Universe series. What’s the point for your green marketing and sustainability messages? Think outside of the wormhole and get creative in how you talk about heady stuff. You’ll appeal to the common physicist in all of us.
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