sustainable marketingTag Archives:

10 screenwriting tips every brand storyteller should know

Learn from legendary screenwriting coach, Robert McKee, how to become a better business communicator on the current episode of Business of Story podcast. Three years ago I spent four days in a dark and freezing Sheraton LAX ballroom with Robert McKee. I was one of nearly 250 people in attendance, most of them aspiring screenwriters. But I was there to learn from Hollywood how to become a more persuasive leader, brand strategist and content marketer through the stories I tell. “If your…

The 5 ingredients that help green marketing campaigns grow organically

Don’t just stand there. Plant something! That’s the idea seedling we plant, fertilize and grow with the Plant Something campaign to encourage homeowners to beautify their landscapes and neighborhoods. As you might imagine, the recession has significantly pruned sales in the landscape industry. The Plant Something campaign reminds homeowners that investing in plants, shrubs and trees is not only good for your soul, but it will help reduce energy bills and increase the value of your property. The tendrils of…

Does Banksy know that he just designed me a new logo?

My son, Caed, just sent me this image from phantom street artist, Banksy. It pretty much sums up what I’ve been writing about relative to green marketing and sustainability going on three years now… …especially on the heels of a post I wrote last year about a new airport parking lot that had the opportunity to stand for much more than paving the desert, clogging the freeways, and darkening our skies. My premise is that opportunities to be – and educate…

The Route to Success for Phoenix Metro Light Rail’s New Creative Campaign

Phoenix Metro Light Rail left the station for the first time around this time last year. It was one of the most successful light rail launches in the country, with more than 200,000 people flooding the 28 new stations along the 20-mile route. Although we can’t lay claim to Metro’s overall success, we are proud to have played an instrumental role in its branding: “Your Life on Track.” Now we have a new campaign hitting the streets. I’ve asked our…

Carl Sagan and Stephen Hawking Rock in “A Glorious Dawn:” Astrophysics in 4/4 Time.

Melodysheep created this ethereal musical tribute to two rock stars of the universe: Carl Sagan and cosmologist companion Stephen Hawking. What’s really cool is that almost all of the samples for the track were taken from Sagan’s Comos and Hawking’s Universe series. What’s the point for your green marketing and sustainability messages? Think outside of the wormhole and get creative in how you talk about heady stuff. You’ll appeal to the common physicist in all of us.

“High Speed, Low Drag,” and 13 Other Tips to Running a Sustainable Business in this Economy

I was blessed with the name Park. It gets attention. No, I’m not Korean. And in some future post, I’ll tell you where it came from. For now, I thought I’d give you a little more background on the guy behind the name. The following are my responses to the Phoenix Business Journal’s “2 Minutes With” section that just ran. Does that mean I only have 13 minutes of fame left? And of course, all of my best lines ended…

How a 6-Year-Old Reminds Us to Swing for the Fences, Even in Today’s Economy

I was on the treadmill this morning a little bummed about the economy, the environment, all the attention Michael Jackson is getting, it’s not football season, yet, etc. Then I thought of this 30-second video I shot of our youngest son swinging in the batting cages when he was just a tyke. He never gave up on trying to hit that ball. Neither should we on trying to make this planet a little more livable, and our lives a lot…

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