Archive for June, 2018

The Art of Social Media Storytelling

How Storytelling on Instagram Differs from Storytelling on Facebook From our earliest days on this planet, people have loved stories. Exciting, intriguing, and emotional explorations of people, places, and events…

Guest Author
Brand strategy, leadership communications and business storytelling

How to Communicate Your Business Strategy More Effectively

All great business strategy narratives are an answer to some adversity Steve Jobs bounces onto the stage and grabs the slide changer from a colleague with a friendly, ‘Thanks Scott.”…

Shawn Callahan

How Resilient Brands Use Story to Transform Setbacks into Comebacks

It starts with a catastrophe, a plot twist we never expected. Maybe something big, so big it makes the news. An act of war or terrorism, a natural disaster. Or maybe something more…

Sandra Younger
Unsafe Thinking book on brand strategy and innovation

Prepare to Overcome Naysayers on Your Creative Journey

Marissa Meyer didn’t just dislike the idea. She thought it was downright creepy. Yet there was something creepily brilliant about what Paul Buchheit had just suggested.   For years, Buchheit had been working on a…

Jonah Sachs
What My TEDx Talk Taught Me About Storytelling

What My TEDx Talk Taught Me About Storytelling

Your most compelling personal brand story is found in your simple scenes Do you ever get cotton-mouth when you speak? Nerves set in. Your armpits seem to suck all the…

Park Howell