❖ Archive for July, 2018 ❖
How to Harness the Energy of Your Brand Origin Story to Drive Your Business
Storytelling is one of the most powerful, yet underutilized, forces to grow your brand, business and people Don’t you just love a good story? It has the power to transport you…
A Recipe for Creating Core Brand Values
Creating a brand story and defining your brand values takes a lot of ingredients. From defining your story and what your company stands for, to the creation of your new…
How to Stay True to Your Brand Archetype in Times of Crisis
Many of us in our lives face a crucible or severe test at some point, but for the most part, it is thankfully not played out upon a public stage.…
Why You Need to Pitch Your Brand Promise in 9 Seconds or Less
A couple of months ago, I had the honor of being on a panel of top podcasters at a convention. Attendees at the conference were given an opportunity to give…
