The evolution of you and your brand is in how well you tell your stories
(This post originally appeared in LinkedIN Pulse.) Our brain, like the amoeba, has one main goal: Survival. We can go weeks without food, days without water, but only about 35 seconds…
Cartman’s Storytelling Secret Every CMO Should Steal
I teach business storytelling workshops around the country and taught in the Executive Master’s for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they…
Why top business communicators think in scenes
Data is the foundation for most business stories, but data is NOT the story. If we rely solely on the data as our storyline, as so many business communicators do,…
10 screenwriting tips every brand storyteller should know
Learn from legendary screenwriting coach, Robert McKee, how to become a better business communicator on the current episode of Business of Story podcast. Three years ago I spent four days in…
What happens when you don’t own your brand story?
I showed this one-minute video in one of our storytelling workshops and asked the room what they saw. The woman sitting directly to my left turned to the other 12…
How storytelling helps brands bond with customers for life
I woke up this morning thinking about the brand rituals I follow so I could share them in this post. But I was at a loss. Do I have any…
How our survival (and your success at a party) is based on three-act stories
In her excellent book, Wired for Story, Lisa Cron describes how we can go weeks without food, days without drinking, but only about 35 seconds without finding meaning in something.…
9 steps to turning a negative behavior into a positive story
I have always been a big fan of The Fun Theory by Volkswagen. It was a brilliant social initiative, created for the German automaker by DDB. It must’ve been difficult (read…
My Improbable Story of Survival During the 1980 Eruption of Mt. St. Helens
See that ash plume heading east? That’s what covered us on the WAZZU campus 35 years ago today following the eruption of Mt. St. Helens in Washington State. We were…
NASA’s Climate Time Machine: Fact or Fiction?
I just read a great book referred to me titled, Leadership and Self-Deception (Yea, they were probably trying to tell me something.) Anywho, I couldn’t help but connect the dots between…
