The 6 Personal Stories You Need to Know How to Tell for Your Professional Services Firm
There is no such thing as business-to-business marketing. Or B2B. It’s the greatest fallacy in our advertising vernacular. Because no matter whether you’re selling to a c-suite suit, trying to…
New book efficiently delivers productivity advice
My head has been spinning with To Do’s. I think much of my anxiety from running a small business comes from not having my act together. Instead of following a regimen…
5 Proven Elements to a Powerful Business Story
Back in the day, I wrote and produced hundreds of radio spots. Some hysterical. Some thought-provoking. Some duds. Ok, several. This one was killer: Michael Angelo painting the Sistine Chapel fighting a leaky roof.…
My 5 favorite stories about business storytelling from the week
Every Friday I’m listing my top 5 finds of the week for business storytelling. Let’s start with the return on your storytelling investment. This post originally appear in LinkedIN Pulse. 1. The…
How to monitor your brand story, because you certainly don’t own it
You hear it all the time now. “You don’t own your brand story, your customers do.” Actually, they don’t even have to be your customers. Anyone online or off who has congratulations…
5 storytelling resources to help hone your business and brand communication
Every week, I will share the five stories that I have found useful to help our clients and my students sharpen their business storytelling skills. Some are new articles, while…
The evolution of you and your brand is in how well you tell your stories
(This post originally appeared in LinkedIN Pulse.) Our brain, like the amoeba, has one main goal: Survival. We can go weeks without food, days without water, but only about 35 seconds…
Cartman’s Storytelling Secret Every CMO Should Steal
I teach business storytelling workshops around the country and taught in the Executive Master’s for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they…
Why top business communicators think in scenes
Data is the foundation for most business stories, but data is NOT the story. If we rely solely on the data as our storyline, as so many business communicators do,…
10 screenwriting tips every brand storyteller should know
Learn from legendary screenwriting coach, Robert McKee, how to become a better business communicator on the current episode of Business of Story podcast. Three years ago I spent four days in…
