Three Reasons Why You Should Celebrate (and the Real Reason You Don’t)
“So when do we celebrate?” I know what you’re thinking, “Celebrate? We don’t have time to celebrate. We’re too busy getting things done.” But this is among the most important…
How to Deliver a Winning Customer Experience
What does success look like in your customer journey? That’s a question that can have two sides, and perspectives to it – yours, and the customers. However, there is common…
6 Brand Story Actions That Build Make-Mom-Proud Companies
Throughout this book, you will be receiving what I found to be a constant source of joy: learning about actions, often bravely undertaken, that elevate companies, and forge genuine and…
The Benefits of Handling Customer Complaints
I love my mom. But when she tells me I’m the smartest, most talented person in the world, I realize she might be a bit biased. I appreciate a regular…
How Talk Triggers Ignite Your Story Marketing
What are talk triggers, and how can your brand leverage them to create buzz? Have you ever eaten at The Cheesecake Factory? If so, you might immediately find yourself pondering…
Using Journey Maps to Tell the Customer’s Story
Stories are a wonderful communication and teaching tool. They allow you to deliver a message that engages your audience, helps them understand what’s in it for them, and, hopefully, inspires…
A Recipe for Creating Core Brand Values
Creating a brand story and defining your brand values takes a lot of ingredients. From defining your story and what your company stands for, to the creation of your new…
How to Stay True to Your Brand Archetype in Times of Crisis
Many of us in our lives face a crucible or severe test at some point, but for the most part, it is thankfully not played out upon a public stage.…
Why You Need to Pitch Your Brand Promise in 9 Seconds or Less
A couple of months ago, I had the honor of being on a panel of top podcasters at a convention. Attendees at the conference were given an opportunity to give…
How to Communicate Your Business Strategy More Effectively
All great business strategy narratives are an answer to some adversity Steve Jobs bounces onto the stage and grabs the slide changer from a colleague with a friendly, ‘Thanks Scott.”…
