How storytelling helps brands bond with customers for life
I woke up this morning thinking about the brand rituals I follow so I could share them in this post. But I was at a loss. Do I have any…
9 steps to turning a negative behavior into a positive story
I have always been a big fan of The Fun Theory by Volkswagen. It was a brilliant social initiative, created for the German automaker by DDB. It must’ve been difficult (read…
My Improbable Story of Survival During the 1980 Eruption of Mt. St. Helens
See that ash plume heading east? That’s what covered us on the WAZZU campus 35 years ago today following the eruption of Mt. St. Helens in Washington State. We were…
NASA’s Climate Time Machine: Fact or Fiction?
I just read a great book referred to me titled, Leadership and Self-Deception (Yea, they were probably trying to tell me something.) Anywho, I couldn’t help but connect the dots between…
It’s Earth Day, and your mother could care less
Yippee, it’s Earth Day. The annual celebration of the best of our intentions to help change the world and save our planet. And yet our ecosystem remains rather indifferent to…
Why theater of the mind is so powerful in content marketing
I ruined my Christmas when I was twelve. Our mom and dad always hid the presents against the full-length mirror between their master closets in their bedroom. We all knew…
Content marketing for the “Attention Economy”
This article first appeared in the American Marketing Association blog, Elevate. The goldfish has an average attention span of nine seconds, which now is one second longer than the…
Infographic: Storytelling is not just for campfires
I’m curating infographics about storytelling in business on Pinterest. New Fathom Events created this graphic that does a nice job of explaining why storytelling is so important, but does not…
Budweiser’s Super Bowl spot wins with simple, proven story structure
Aristotle would laugh at the basic story structure of the new Budweiser Super Bowl spot. It’s a winner because our minds simply can’t resist the Story Cycle. Watch and see if…
The 15-minute competitive advantage for every marketer
For most chief marketing officers, it’s difficult to see through the day-to-day anguish of this transformational market to truly innovate. In her article, “Find the 15-Minute Competitive Advantage,” Rosabeth Moss…
