Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
iTunes | Spotify | Pandora | Stitcher | Amazon Music | Get the podcast in your inbox every Monday
#248: The Story of My Brother’s Battle With COVID-19
It’s hard to fully appreciate the health impacts of the coronavirus and the COVID-19 disease it spreads unless you’ve experienced it first-hand. We all know the inconvenience of sheltering in place, social distancing and that carnage the pandemic has caused to our businesses, careers and psyche.
But I never truly appreciated the nastiness of COVID-19 until our 57-year-0ld brother, Chris Howell, contracted the disease landing him in Swedish Hospital in Seattle for six days, two of those in the intensive care unit. He’s a fit outdoorsman with no pre-existing conditions. No one is immune. He lost 15 pounds on his “COVID diet” and some lung function, but luckily not his life.
#247: How to Pivot With Your Digital Storytelling Due to COVID-19
Maintaining a digital presence is important for just about any business and in the midst of this current crisis, it has become existential. In fact, brands that are stepping up their digital presence with empathy, advice, and support are being noticed not only by customers but by new audiences as well.
But, many brands are not taking advantage of the digital opportunities this crisis has presented. So, I have asked John Lincoln, CEO of Ignite Visibility, one of America’s top digital marketers, to share how you can respond to the Coronavirus from a digital marketing strategy perspective, as there’s something EVERY business can do.
#246: COVID-19: How to Stay Connected With Your Online Community
Coronavirus has wreaked havoc to so many aspects of life and in particular, it has affected our ability to be together. And because our need for interactions is a part of our biological makeup, it has left so many of us feeling utterly alone.
#245: COVID-19: How Meditation Will Strengthen Your Storytelling
As the coronavirus continues to turn the world upside down, many of us feel overwhelmed by fear and anxiety. Our minds can become consumed with fabricated stories, creating an unhealthy cycle of negativity and despair. Ultimately this puts our minds and bodies at risk for depression and illness.
#244: COVID-19: How to Show Up Every Day in Your Brand Storytelling
No matter the industry, brands all over the world are feeling the effects of this pandemic. And while a handful of brands such as Amazon are experiencing a major increase in business, the majority of us have experienced the opposite. Because of that, many of us have gone into crisis mode and as a result, overlook opportunities to be there for our customers.
#243: How to Keep Sharing Your Stories Through COVID-19
We’re all reeling from the effects of COVID-19. Uncertainty and despair are everywhere. What are the stories you’re telling yourself about the prospects for your personal and professional future?
#242: 5 Tactics to Convincingly Share a Data Story
We have all experienced the numbing of the brain that occurs during a data-heavy presentation. And if you were bored to numbness, you can guarantee others were too, including decision-makers. But, it is often impossible to present without any numbers or data. So the challenge is to make the numbers and data tell a story. So, we asked Shawn Callahan, author of the award-winning Putting Stories to Work and founder at Anecdote, the world’s largest business storytelling enterprise, to share his five-story tactics to bring data alive with your audience and move them to action.
#241: How to Unlock the Purpose Advantage With Your Brand Story
Jeff Fromm, president of FutureCast, a consumer trends consultancy, and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, reveals how a brand’s purpose is playing an increasing role in the decision-making of modern consumers.
#240: How the World’s Most Admired Brands Tell Their Stories
Magdalena Adamska, founder of BrandStruck.co, explores the power of brand archetyping and the similarities and differences between them. BrandStruck.co is the only online database of brand strategy case studies to help you understand the positioning of the world’s most admired brands.
#239: Evolutionary Storytelling: Beyond Us vs Them
As a leader, you have to have faith in the future and even more importantly, you must be able to inspire others to do the same. But over and over, leaders that set out to inspire actually do the opposite because they lead with fear instead of potential. Therefore, revolutionize the way your people see the future by employing narratives that communicate hope and possibility.
