Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
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#221: How to Align Employees With Your Brand Story
As a Business of Story listener, you know that having a clear brand story is important and can have a massive impact on your organization’s growth. But what if, after making a hefty investment in time and resources to craft your narrative, you can’t gain buy-in from your people? This not only depletes your efforts, but even worse – can actually cost you business. To overcome this, it’s vital to get your people aligned with your brand story to help you win customers, grow repeat business and word of mouth marketing.
#220: How to Turn Adversaries Into Allies With Your Storytelling
If you’re a leader of a purpose-driven brand, you’re seeking ways to advance your positive social impact further faster. But even when you are trying to do good for the world, there may be some who criticize the cause. So how do you overcome that? Learn how you can leverage storytelling to create allies out of adversaries and ultimately propel your mission forward.
#219: Can Story Structure Make Your Content Viral?
As a brand communicator, there are few things sweeter than creating content that goes viral with your target audience. But this is the unicorn of content distribution – a difficult feat for even the most seasoned marketers, one that most will never achieve. Therefore, in this episode, you will learn how to utilize the 5-act story structure as a formula to place the odds of a viral success in your favor.
#218: You Never Know Where Your Story Will Take You
When was the last time you dreamt about turning your hobbies or interests into a career? But, how many of you shied away due to fear and uncertainty? In this episode, you will learn how one couples’ courage to follow a passion has not only brought them success, but more importantly shapes an imperative story that will impact future generations.
#217: 10 Stories Purpose-Driven Leaders Tell
The success of any organization depends on its leader’s ability to motivate and move the group towards achieving its goals. But in order for their motivation to be truly effective, leaders need a compelling approach. Learn how the best leaders utilize 10 specific stories to amplify their influence and success.
#216: How to Amp Up Your Stories for Purpose-Driven Brand Marketing
Increasingly more organizations and individuals are doing work to positively impact their communities and the planet. And while getting support from others is often crucial to advancing the mission, it tends to be a very difficult feat. That is why applying story structures and techniques to your efforts are vital to gaining buy-in and ultimately advancing the cause.
#215: Why Your Audience’s Voice is Crucial in Your Storytelling
Businesses that see sustainable, long-term success are those that regularly communicate with their customers. But creating opportunities for candid feedback can be a challenge. To be vulnerable with your audience and invite true connection and honest communication, you must make it easy as possible for both you and your customers.
#214: How HBO’s Real Sports Tells Stories on Purpose
There are a number of journalists that hope their work will spark a call for change in social injustices. But often the lack of story in their reporting results in disinterest from the public. That’s why crafting a powerful narrative structure is essential to get people to actually care and take action.
#213: Why Brand Storytelling is an Endurance Sport
Building any successful brand requires strategy, energy and time. But the journey can appear daunting and shortcuts can fool us, often resulting in disastrous outcomes. Therefore, if you apply similar rules that you might keep in mind when finishing a marathon, you will have a much better chance at long-term success for your brand.
#212: Learn How to Excel Through the Stories You Tell
Pursuing opportunities can be a powerful catalyst for change and growth. But when an opportunity presents itself that has the potential to transform your entire trajectory for the better, being overlooked can be devastating. You can avoid that by utilizing the enchantment of story to connect with any audience and never be disregarded when the occasions arise.
