Jesse Kay, Host of 20 under 20s podcast

#105: How to Connect To Generation Z With Your Story Marketing

#105: How to Connect To Generation Z With Your Story Marketing

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20’s, and is becoming an expert on how to connect with Generation Z (aka Gen Z) with your brand storytelling.

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~ Eric Hinson, Founder at Explainify

#104: How to Produce Irresistible Explainer Videos In Your Story Marketing

#104: How To Produce Irresistible Explainer Videos In Your Story Marketing

You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That’s where your explainer video comes in. (more…)

Paola Baldion, Award Winning Actress & Social Activist

#103: Owning Your Origin Story to Make a Personal Impact On The World

#103: Owning Your Origin Story To Make A Personal Impact On the World

Every day a story is told on social media that reaches tens of millions of people. (more…)

Temitayo Osinubi, Author of Beyond Buzzwords, and Host of the Marketing Disenchanted podcast

#102: Using the Story Cycle to Tell Your Story on Purpose

#102: Using the Story Cycle To Tell Your Story On Purpose

My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action. (more…)

#101: How to Tell Stories on Purpose to Grow Revenue and Amplify Your Impact

#101: How To Tell Stories On Purpose To Grow Revenue And Amplify Your Impact

I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact. (more…)

Joshua Spodek, Ph.D., bestselling author, world-renowned media leadership expert

#100: How to Step Up Your Leadership Game With Storytelling

#100: How To Step Up Your Leadership Game With Storytelling

To become the best leader you can be, it’s critical to give your team a call to something bigger.

These purpose-driven influences can tap into the audience’s core values and inspire action, and spark a strong movement in the community. But what if you have difficulty forming that intimate connection with members of your team? The answer, of course, is to find your story. (more…)

Jonathan David Lewis

#99: Embracing a Survival Mindset in Your Brand Storytelling

#99: Embracing A Survival Mindset In Your Brand Storytelling

Have you ever felt the terror of being totally lost?

In business, we prepare for everyday problems and stick to our established plan. But when the unexpected happens and our existence is threatened, we panic; we either fight a losing battle, retreat as fast as possible, or stop altogether in shock. This Fight, Flight or Freeze thought process is a natural survival instinct, but often it can be the end for us or our business.  (more…)

Jonathan Barney, Founder of Inspired.Service

#98: How A Focused Brand Story Will Help You Standout from the Crowd

#98: How A Focused Brand Story Will Help You Standout From The Crowd

Our goal with Business of Story is to help you create your brand, and in the process, we have fine-tuned our own story crafting procedure. The workbook is a wonderful developmental tool, but not everyone has a clear idea of what that program is. That’s why today I’m going to work with a listener like you to demonstrate the 10 Step Story Cycle in action. (more…)

Christopher Lochhead, Host and Co-Author Legends & Losers

#97: How to Play Bigger And Dominate a Category With the Brand Story You Own

#97: How To Play Bigger And Dominate A Category 

Most people believe that the best product wins. That used to be true when consumers had fewer choices. But today we have abundant competing products and services. Therefore, defining a new and unique category for your offering is what will separate you from your competition and ensure your survival. (more…)

Amy Schmittauer and Vincenzo Landino

#96: Story Tell Like A Boss With Your Vlog

#96: Story Tell Like A Boss With Your Vlog

It’s not too difficult to get your story out there.

There are myriad social media platforms that streamline your content creation process. But, with hordes of videos, blogs, tweets, Snapchats, Instagrams and updates added constantly, it’s difficult for your message to reach the surface in this sea of content.  (more…)