Master the Primal Art of Business Storytelling

The Business of Story Podcast With Park Howell

Transform Your Business Through Proven Narrative Mastery

Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.

What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.

But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.

This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.

That’s exactly where The Business of Story podcast transforms your approach to business communication.

Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.

Your Guide to Storytelling Excellence

Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.

As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.

Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.

His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.


Latest Episodes: Primal Storytelling in Action

Recent Releases:

Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.


Begin Your Storytelling Mastery Journey

Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.

Exclusive Subscriber Benefits:

  • Access to primal storytelling resource library
  • StoryCycle Genie™ early access updates
  • Monthly storytelling mastery workshops focused on Return on Intelligence
  • Direct connection with the storytelling excellence community

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Kris Herbert, Journalist & Social Media Content Marketer

#141: How to Use Small-Batch Brand Storytelling to Connect People with Place

#141: How to Use Small-Batch Brand Storytelling to Connect People with Place

We’re all guilty of putting profits above people at some point in our lives. All too often, brand marketers forget that we’re communicating with humans, not numbers. But success is often measured by how we impact the lives around us, and as storytellers we should always aim to connect with and help one another.

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Robert Siegel, Host of NPR's All Things Considered

#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals How He Crafts His Stories

#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals How He Crafts His Stories

The best stories we have are a reflection of our lives and experiences. An audience can immediately recognize when a story isn’t authentic. But many storytellers struggle to find a narrative that they think is engaging and effective without resorting to fiction. Our special guest explores the intersection of journalism and storytelling, and the fine line between fact and fiction. 

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Arnie Kuenn, founder of Vertical Measures

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at anytime. But with this connection comes competition, especially when it comes to SEO.

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Chris Nolan, Emmy Award-Winning Film Director & Brand Strategist

#138: How to Use StorySpotting™ to Create Irresistible Brand Stories

How to Use StorySpotting™ to Create Irresistible Brand Stories

For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it’s often difficult to realize which events are the pivotal ones that define our brand’s story. (more…)

Scott Gerber, Author of Super Connector: Stop Networking and Start Building Business Relationships that Matter

Tom Matte, Advertising Veteran

#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves. (more…)

Tim Washer, Comedian, Emcee, Keynote Speaker

#135: How to Connect Using Comedic Stories in Your Corporate Communications

#135: How to Connect Using Comedic Stories in Your Corporate Communications

The jury may still be out among corporate misfits, malcontents and miscreants, but pretty much everyone else agrees that storytelling is about the best way to connect emotions. Especially with comedy. (more…)

Richard Lang, Author of Virtual Country: Strategy for 21st Century Democracy

#134: How To Make Your Story Heard on Capitol Hill

#134: How To Make Your Story Heard on Capitol Hill

No matter what end of the spectrum you’re on, politics is exhausting.

In our polarized world of fake news, Russian hacks, gun control, building the wall, LBGTQ rights, the endless cycle of controversy wears us down.  Even slight ideological differences can turn similar people into bitter enemies. (more…)

Ryan Foland, Founder of Influence Tree

Jess Ostroff, Founder of Don't Panic Management

#132: How a Virtual Assistant Can Make Your Business Panic Proof

#132: How a Virtual Assistant Can Make Your Business Panic Proof

Launching Business of Story two years ago at the young age of 55, I realized that I was the proverbial middle-aged-one-arm-paperhanger finding clients, serving their needs, marketing my wares and paying the bills. (more…)