Joshua Spodek, Ph.D., bestselling author, world-renowned media leadership expert

#100: How to Step Up Your Leadership Game With Storytelling

#100: How To Step Up Your Leadership Game With Storytelling

To become the best leader you can be, it’s critical to give your team a call to something bigger.

These purpose-driven influences can tap into the audience’s core values and inspire action, and spark a strong movement in the community. But what if you have difficulty forming that intimate connection with members of your team? The answer, of course, is to find your story. (more…)

Jonathan David Lewis

#99: Embracing a Survival Mindset in Your Brand Storytelling

#99: Embracing A Survival Mindset In Your Brand Storytelling

Have you ever felt the terror of being totally lost?

In business, we prepare for everyday problems and stick to our established plan. But when the unexpected happens and our existence is threatened, we panic; we either fight a losing battle, retreat as fast as possible, or stop altogether in shock. This Fight, Flight or Freeze thought process is a natural survival instinct, but often it can be the end for us or our business.  (more…)

Jonathan Barney, Founder of Inspired.Service

#98: How A Focused Brand Story Will Help You Standout from the Crowd

#98: How A Focused Brand Story Will Help You Standout From The Crowd

Our goal with Business of Story is to help you create your brand, and in the process, we have fine-tuned our own story crafting procedure. The workbook is a wonderful developmental tool, but not everyone has a clear idea of what that program is. That’s why today I’m going to work with a listener like you to demonstrate the 10 Step Story Cycle in action. (more…)

Christopher Lochhead, Host and Co-Author Legends & Losers

#97: How to Play Bigger And Dominate a Category With the Brand Story You Own

#97: How To Play Bigger And Dominate A Category 

Most people believe that the best product wins. That used to be true when consumers had fewer choices. But today we have abundant competing products and services. Therefore, defining a new and unique category for your offering is what will separate you from your competition and ensure your survival. (more…)

Amy Schmittauer and Vincenzo Landino

#96: Story Tell Like A Boss With Your Vlog

#96: Story Tell Like A Boss With Your Vlog

It’s not too difficult to get your story out there.

There are myriad social media platforms that streamline your content creation process. But, with hordes of videos, blogs, tweets, Snapchats, Instagrams and updates added constantly, it’s difficult for your message to reach the surface in this sea of content.  (more…)

Bob Burg, International Bestselling Author

#95: The Power of the Parable for Your Business

#95: The Power of the Parable for Your Business

What if I were to tell you that the most crucial aspect of a successful business was not actually profit? Would you be willing to believe that a key ingredient in a booming, high-profit organization was giving, and not receiving? (more…)

Jordan Bower, Transformational Storytelling Consultant and Corporate Intimacy Expert

#94: How Stories Truly Connect Humans In Today’s World Of False Connectedness

#94: How Stories Truly Connect Humans In Today’s World Of False Connectedness

There are dozens of crucial factors to think about when talking to your audience. Anything and everything in your message should be carefully considered.

However, almost nothing in the world of story branding is more important, and more overlooked than genuine connection. This fact is nowhere as clear as in the case of Pepsi’s infamous ad. Millions of dollars invested, a world-famous star, a positive call to action, great music, bold cinematography; all gone to waste. Where did they go wrong? All the right stuff was there, what happened? (more…)

Robert Swan | Polar explorer, environmental leader & inspirational speaker

#93: Life and Death Leadership Storytelling From Polar Explorer Robert Swan

#93: Life and Death Leadership Storytelling From Polar Explorer Robert Swan

What do you think is the most valuable survival tool in an arctic expedition? A nice winter coat? Snowshoes? Warm hat?

For a 900 mile trek through one of the most dangerous places on earth, over hidden crevasses, calving glaciers, and frozen landscapes, one of the most critical tools is the ability to communicate the right story.
(more…)

Kimberly Manno Reott, Managing Director at Context Partners

#92: How to Use Story Marketing to Make Movements Happen

#92: How To Use Story Marketing To Make Movements Happen

The world of brand marketing is changing rapidly. Ad campaigns don’t work like they used to. Because brands are no longer the storytellers. They’re the story makers handing their stories to their customers in hopes they’ll share it with their world. (more…)

Sally Hogshead, New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc

#91: How To Define Your Most Fascinating Story

#91: How To Define Your Most Fascinating Story

How would you go about creating a brand story for a person? Would you be able to sell an individual’s personal story or even your own?

We at Business of Story focus on teaching storytelling and branding techniques for media marketers, advertisers, nonprofits, and other business-oriented organizations and leaders.

(more…)