Master the Primal Art of Business Storytelling
The Business of Story Podcast With Park Howell
Transform Your Business Through Proven Narrative Mastery
Every marketing director, business owner, and sales professional understands that the right story can transform how customers respond to their message.
What matters most is mastering the vital storytelling structures that have driven human engagement for millennia, especially when your business success depends on authentic connection with your audience.
But here’s the frustrating reality most professionals face: conventional brand storytelling advice offers generic tips and surface-level techniques instead of the primal storytelling principles that actually create lasting impact.
This happens because most business storytelling approaches focus on modern tactics without understanding the sacred narrative structures that have influenced human behavior for thousands of years.
That’s exactly where The Business of Story podcast transforms your approach to business communication.
Through Park Howell’s proprietary guidance, you gain access to primal storytelling amplified with cutting-edge technology, enabling you to excel through the stories you tell while accelerating your Return on Intelligence through remarkable storytelling mastery.
Your Guide to Storytelling Excellence
Park Howell brings over two decades of proven expertise in marketing storytelling, combining primal narrative wisdom with modern precision.
As the creator of the revolutionary Story Cycle System™, which has grown brands by 600 percent, propogator of the ABT (And, But, Therefore) narrative framework, and co-creator of the StoryCycle Genie™, Park has pioneered “Vibe Branding”.
Vibe Branding combines emotional intelligence with artificial intelligence, guided by proven storytelling structures, to accelerate ROI: Your Return on Intelligence.
His sacred mission: help you excel through the stories you tell, delivering measurable results through systematic application of primal storytelling principles.
Latest Episodes: Primal Storytelling in Action
Recent Releases:
- 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
- The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
- How to Unlock Brand Alignment to Accelerate Your Business Growth With Brandon Coleman Jr.
- How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand With Gregory Shepard
- How to Effectively Position Your B2B Brand With April Dunford
Each episode delivers actionable insights you can implement immediately, combining proven primal storytelling frameworks with contemporary business applications for remarkable results.
Begin Your Storytelling Mastery Journey
Subscribe now and join thousands of professionals who’ve transformed their business communication through primal storytelling principles amplified with today’s technology. Available on Apple Podcasts, Spotify, Google Podcasts, and all major platforms.
Exclusive Subscriber Benefits:
- Access to primal storytelling resource library
- StoryCycle Genie™ early access updates
- Monthly storytelling mastery workshops focused on Return on Intelligence
- Direct connection with the storytelling excellence community
Or subscribe anywhere you get your podcasts.
Subscribe to Top-Rated Storytelling Podcast and Make Your Brand Story Stand Out
iTunes | Spotify | Pandora | Stitcher | Amazon Music | Get the podcast in your inbox every Monday
![[Freya Williams] Business of Story podcast](https://businessofstory.com/wp-content/uploads/2018/05/Freya-Williams-Podcast-Twitter-PRIMARY-1024x512.png)
#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World
If you are a leader of a purpose-driven brand, then you appreciate the growing industry of sustainability. But many brands are still struggling with how to tell their corporate social responsibility narratives and their stories of sustainability – because they’re too often focused on their efforts rather than their outcomes.
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#142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People
Shawn Callahan, co-owner of Anecdote and co-creator of the Storytelling for Leaders and Storytelling for Sales deliberate practice programs, is an expert at helping people explore ways to put stories to work for their brand and in their business.
#141: How to Use Small-Batch Brand Storytelling to Connect People with Place
#141: How to Use Small-Batch Brand Storytelling to Connect People with Place
We’re all guilty of putting profits above people at some point in our lives. All too often, brand marketers forget that we’re communicating with humans, not numbers. But success is often measured by how we impact the lives around us, and as storytellers we should always aim to connect with and help one another.
#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals How He Crafts His Stories
#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals How He Crafts His Stories
The best stories we have are a reflection of our lives and experiences. An audience can immediately recognize when a story isn’t authentic. But many storytellers struggle to find a narrative that they think is engaging and effective without resorting to fiction. Our special guest explores the intersection of journalism and storytelling, and the fine line between fact and fiction.
#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience
#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience
In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at anytime. But with this connection comes competition, especially when it comes to SEO.
#138: How to Use StorySpotting™ to Create Irresistible Brand Stories
How to Use StorySpotting™ to Create Irresistible Brand Stories
For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it’s often difficult to realize which events are the pivotal ones that define our brand’s story. (more…)
#137: How to Use Your Personal Stories to Become a Super Connector in Business
#137: How to Use Your Personal Stories to Become a Super Connector in Business
Every entrepreneur knows it’s all about who you know. (more…)
#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs
#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs
Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves. (more…)
#135: How to Connect Using Comedic Stories in Your Corporate Communications
#135: How to Connect Using Comedic Stories in Your Corporate Communications
The jury may still be out among corporate misfits, malcontents and miscreants, but pretty much everyone else agrees that storytelling is about the best way to connect emotions. Especially with comedy. (more…)
#134: How To Make Your Story Heard on Capitol Hill
#134: How To Make Your Story Heard on Capitol Hill
No matter what end of the spectrum you’re on, politics is exhausting.
In our polarized world of fake news, Russian hacks, gun control, building the wall, LBGTQ rights, the endless cycle of controversy wears us down. Even slight ideological differences can turn similar people into bitter enemies. (more…)
