The Business of Story Podcast with Host Park Howell
Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.
Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.
The goal of the show is to help sales and marketing leaders excel through the stories they tell. Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!
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134+ FIVE STAR reviews from our fans and couple of trolls:
- “Awesome, actionable and INTERESTING.”
- “Captivating and informative.”
- “Outstanding show. A must listen.”
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- “An excellent resource for business communicators.”
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How to Build a More Human Brand Story
#55: How to Build a More Human Brand Story
You’ve heard of B2B, but have you heard of H2H? H2H is the concept of brand communications that speak “human to human”. But how can brands do this in a meaningful way? In this Business of Story podcast, we’ll discuss how to humanize your digital B2B strategy and the six categories personal brand archetypes you need to know. (more…)
How to Harness the Visceral Power of Visual Storytelling
#54: How to Harness the Visceral Power of Visual Storytelling
In an attention-deficit world, visuals can make or break a story. Taj Forer, co-founder and CEO at Fabl, joins the Business of Story podcast to discuss how to advance our brand stories using compelling visuals. (more…)
#53: How to Use Archetypes to Create Deeper Customer Connections
#53: How to Use Archetypes to Create Deeper Customer Connections
Do you know how your audience views your brand? On this Business of Story podcast, learn the definition and categories of successful brand archetypes, and how businesses can use them to create more meaning in their brand stories. (more…)
How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences
#52: How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences
How well do you understand your customers’ journeys? The secret lies in the data your business has on your customers. Greg Chapman, co-founder of The Pocket Suite, joins us on this Business of Story podcast to share how to understand and map out our customers’ buying journeys through data. (more…)
How to Create Stories That Resonate
#51: How to Create Stories That Resonate
Is there a better way to share and embody your brand story than through content marketing? No, there’s not. Content marketing is one of the best ways businesses utilize storytelling marketing strategies to connect with customers, build trust and ultimately, drive sales. On this Business of Story podcast featuring content marketing evangelist Joe Pulizzi, founder of Content Marketing Institute, learn how to write stories that resonate with customers. (more…)
The Secret to Developing a Thriving Business
#50: The Secret to Developing a Thriving Business
Jenny Beres, freelance copywriter and coach, joins the Business of Story podcast to reveal the importance of putting connections first, and how opening yourself up creates a thriving business and brand. Tune in to Jenny’s Business of Story podcast episode to learn tips on how to make who you are part of what you do, and tell that story to the world. (more…)
Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing
#49: Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing
Are you viewing your brand’s stories from your customers’ point of view? In our content-driven world, how your business conveys your brand message through writing matters more than ever. As more brands tell their stories online, your audience’s attention span dwindles – so do you know how to take risks with your business writing? (more…)
#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories
#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories
Business content marketing doesn’t have to be dull. Brands can invigorate their content marketing with humorous storytelling strategies using simple tips we’ll discuss in this podcast. If you’re looking to take your B2B storytelling marketing to the next level, this Business of Story podcast episode is for you. (more…)
#47: How to Turn Your Side Hustle Into a Fulfilling Career
#47: How to Turn Your Side Hustle Into a Fulfilling Career
What’s the story behind your professional motivations and accomplishments? Learn how to define your career utilizing powerful professional stories with Pamela Slim, award-winning author, speaker and business consultant who joins our Business of Story podcast to help you discover your professional freedom. (more…)
How Following Your Bliss Can Lead to Better Business
#46: How Following Your Bliss Can Lead to Better Business
Pat Solomon is an award-winning director and filmmaker who is well-known in the storytelling community as the director of Finding Joe, a film that explores the Hero’s Journey and the human psyche. (more…)
