The Business of Story Podcast with Host Park Howell

Feedspot.com just named the Business of Story the #1 business storytelling podcast for 2022.

Hosted by Park Howell, known as the world’s most industrious storyteller, the Business of Story is ranked among the top 10% of downloaded podcasts internationally.

The goal of the show is to help sales and marketing leaders excel through the stories they tell.  Each episode brings you the brightest storytelling content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling stories that sell. #StoryOn!

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134+ FIVE STAR reviews from our fans and couple of trolls:

  • “Awesome, actionable and INTERESTING.”
  • “Captivating and informative.”  
  • “Outstanding show. A must listen.”
  • “I love the amount of tactical, strategic, and inspirational content in this podcast.”
  • “An excellent resource for business communicators.”
  • “Blown away!”

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Margie Meacham – Chief Freedom Offer at LearningToGo

How to Apply Neuroscience to Business, Teaching, and Storytelling

#23: How to Apply Neuroscience to Business, Teaching, and Storytelling

Margie Meacham, also known as “The Brain Lady”, is a learning strategist expert who helps organizations and professionals apply the latest advances in mind and brain research to survive and succeed in today’s changing business environment. (more…)

Jen-Grisanti-Black-White

Jen Grisanti – Hollywood Executive and Acclaimed Story/Career Consultant

#22: How to Use Adversity to Your Advantage With Your Brand Storytelling

#22: How to use Adversity to Your Advantage With Your Brand Storytelling

How to Create a Brand Story Customers Will Root For

Everyone knows that audiences love a good story of the underdog. And most people, whether they are willing to admit it or not, have some sort of underdog story. And if you are willing to take that “all is lost” story and embrace it, you may just be able use it to your advantage.

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Kathy Klotz–Guest – Chief Storyteller at Keeping It Human

How to Avoid Jargon-Monoxide in Your Business Storytelling

#21: How to Avoid Jargon-Monoxide in Your Business Storytelling

We’ve all been talking with someone who tries to explain their services with incomprehensible words. Judiciousness and circumspection are transposed for insouciance sesquipedalian in typifying intrinsic conceptualizations. Or basically, using difficult words to explain simple concepts. A lot of times we don’t even realize we are the ones filling the room with jargon, and it can seriously impact our business relations. (more…)

John Oechsle – President and CEO of Swiftpage

#20: Building Brand Culture Through Storytelling

#20: Building Brand Culture Through Storytelling

Of all the topics discussed on our show today, perhaps none is more important than the concept of ‘fearlessness.’  (more…)

Megan Finnerty – Reporter at the Arizona Republic & Founder of the Arizona Storytellers Project

Driving Business Results with Your Personal Story

#19: Driving Business Results with Your Personal Story

Here’s an important question; why should your audience care about your story? What aspects make it interesting? Simply put, how can you learn what makes your story effective? (more…)

Bryan Adams – Brand & Digital Marketing Storyteller

Creating Goosebumps with Your Business Storytelling

 

#18: Creating Goosebumps with Your Business Storytelling

Founder of famous UK digital marketing agency, Ph. Creative, Bryan Adams, explores how business leaders and content marketers can use story to drive business results. He has an amazing book on digital storytelling called, Getting Goosebumps: A pragmatic guide to effective inbound marketing: Emotionally connect with your audience and achieve your business objectives. (more…)

Justin Trevor Winters – Story Consultant, Educator, and Film & Television Writer

Why All Content Marketers are Storytelling Screenwriters

#17: Why All Content Marketers are Storytelling Screenwriters

Join Justin Trevor Winters as he describes why all business marketers are storytelling screenwriters and why story structure is more important now than ever.

Ron Ploof – Creator of the Story How Pitch Deck

Pitch Perfect Storytelling

#16: Pitch Perfect Storytelling

When you apply storytelling to your brand, your business achieves incredible growth. Story marketing is becoming more widely used, and people are noticing how critical a narrative is to success. Creating a brand story has a powerful impact, but often companies struggle to find a story to tell. That’s why finding your stories is the subject of this episode. (more…)

Margot Leitman – 5-time winner of the Moth StorySLAM

Business Story Strategy from an Improv Artist

#15: Business Story Strategy from an Improv Artist

Our guest this week is Margot Leitman, entrepreneur, author, and teacher. Her recent book, Long Story Short, is a hysterical and illuminating text that shows you the importance of creating authentic emotion, and how that relates to your brand story. (more…)

Annette Simmons – Author of The Story Factor

Secrets of Story’s Influence

#14: Secrets of Story’s Influence

Learn the six stories you need to know to be a powerful business communicator, and why story morals are integral to your success.

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